Suchergebnisse

Banyak ustadz yang mengunggah konten da'wah mereka di YouTube. Penggunaan YouTube sebagai media da'wah, tentu saja mendapat respon yang baik dari masyarakat, terutama generasi millennial, sehingga seiring waktu jumlah pengikutnya kian bertambah. Riset ini bertujuan untuk mengetahui gambaran komodifikasi da'wah ustadz di media sosial, terutama da'wah yang dilakukan Ustadz Dasad Latif (UDL) di channel YouTube Das'ad Latif. Selain itu, riset ini untuk membongkar komodifikasi da'wah online UDL yang diproduksi dan ditayangkan melalui channel YouTube-nya tersebut. Metode yang digunakan adalah metode etnografi virtual. Metode ini untuk melihat fenomena sosial dan kultur pengguna di cyberspace. Adapun Teknik analisis data dalam penelitian ini adalah dengan menggunakan Analisis Media Siber (AMS). Sedangkan teknik pengumpulan data dilakukan dengan observasi tidak langsung dan wawancara kepada beberapa penonton YouTube UDL yang dipilih secara acak melalui kriteria tertentu. Hasil penelitian menunjukkan, UDL lebih dominan melakukan komodifikasi konten dalam channel YouTube da'wah miliknya. UDL memilih tidak memprioritaskan kepentingan ekonomi dan politik ketika menggunakan YouTube dalam menyebarkan pesan da'wahnya, melainkan memilih memanfaatkan YouTube hanya untuk kepentingan da'wah. Ini bertujuan agar pesan da'wah yang disampaikan cepat sampai, mudah diterima serta disukai publik karena telah dikomodifikasi. Meski channel YouTube UDL dikelola oleh admin, bukan oleh UDL sendiri, namun hal-hal terkait pemilihan teks, tampilan cover, isi konten, hingga kualitas audio visual yang dihasilkan merupakan hasil pengelolaan yang baik. Dampak dari penelitian ini diharapkan dapat menjadi tambahan referensi bahwa konten da'wah di media sosial tidak lepas dari komodifikasi konten. Namun sebaiknya dikelola dengan baik, sebagaimanan yang sudah dilakukan UDL selama ini. Sehingga tujuan dari penyampaian da'wah tersebut dapat tercapai dan tepat sasaran.

Various researchers and experts have found that even from the colonial era, the Netherlands have displayed negative Chinese stereotypes through various literary works which show that the Chinese are greedy, like to cheat and steal. At that time, there were also around 57% of Chinese immigrants who worked as a merchant in Indonesia, hence they played a major role in the development of the Indonesian economy. Since then, stereotyping of Chinese ethnicity has been a social reality in Indonesian society, where stereotype means an assessment of someone who is only based on the perception of the group in which the person can be categorized. Nevertheless, Stand Up Comedy Indonesia commodified the stereotype in a form of humour. Using critical discourse analysis Teun A Van Dijk, this article will unveil every text that contains Chinese stereotype and has been commodified in Stand Up Comedy Indonesia. This research found that the humour of Stand Up Comedy Indonesia which has the purpose of "Let's Make Laugh" is now no longer purely just to entertain the public, but there is a new focus on how to change the use value of humour into exchange value, in other words there is a commodification of Chinese stereotypical humour.

ABSTRACT The number of television channels entering Indonesia has grown very rapidly. More television stations, too, are increasing the production of television shows. Infotainment is one of the television shows which is an alternative to programs. Television belongs to the culture of the capitalist industry which is basically just for profit. The main purpose of this article or paper is to conceptualize the commodification of politics and the economy of the media related to the issue of President Jokowi's attendance at Atta and Aurel's wedding. This study uses a critical paradigm with a qualitative methodology. The researcher uses the paradigm in addition to being critical to what is meant by observation, it also aims to reveal, find out, and at the same time criticize how the interaction between structure and agency in industrial television is and why it happens. The market is the main target in the work of Indonesian media. In the context of media management, the media uses a market approach in their performance. The market approach is based on the dynamics of demand and supply needs. In the case of Atta-Aurel, this law of supply is evident. Keywords: Commodification; Critical; Media; Political; Youtuber ABSTRAK Jumlah channel televisi yang masuk ke Indonesia telah berkembang sangat pesat. Lebih banyak stasiun televisi, juga meningkatkan produksi acara televisi. Infotainment adalah salah satu tayangan televisi yang merupakan alternatif dari program - program. Televisi adalah milik budaya industri kapitalis yang pada dasarnya hanya mencari keuntungan. Tujuan utama dari artikel atau paper ini adalah untuk mengkonseptualisasikan komodifikasi politik serta ekonomi media yang berhubungan dengan masalah kehadiran Presiden Jokowi ke pernikahan Youtuber terkenal di Indonesia yaitu Atta Halilintar dan Aurel Hermansyah. Penelitian ini menggunakan paradigma kritis dengan metodologi kualitatif. Peneliti menggunakan paradigma untuk selain kritis yang dimaksudkan observasi, juga bertujuan untuk mengungkap, mencari tahu, dan sekaligus mengkritisi bagaimana interaksi tersebut antara struktur dan agensi di televisi industri dan mengapa itu terjadi. Pasar menjadi target utama dalam kerja media Indonesia. Dalam konteks manajemen media, media menggunakan pendekatan pasar dalam kinerjanya. Pendekatan pasar berdasar pada dinamika kebutuhan permintaan dan penawaran. Dalam kasus Atta-Aurel, hukum permintaan penawaran ini nyata terlihat. Kata kunci: Komodifikasi; Kritis; Media; Politik; Youtuber

The transformation of newspapers to online and multiplatform is a necessity. Solopos Daily, as a local newspaper in the City of Solo, is rapidly presenting itself on online and multiplatform platforms to survive. Placing Harian Solopos as the case, the problem in this research is formulated as follows: (1) How is the media business model of Harian Solopos in balancing the achievement of market performance and public interest performance? Moreover, (2) How can the media business model maintain printed Solopos multiplatform?; The research method used is a holistic single case study with qualitative research. This research revealed that Harian Solopos realized that the era of digitalization technology was responsible for the decrease in the number of readers and advertisers. To overcome the problems, several innovations were implemented in its media business model. The performance of public interest showed that Solopos Daily has continuously carried out journalistic principles and is committed to maintaining the practices of dignified and polite journalism. This research has formulated a media business model concept that balances market performance with public interest performance.

The survival of print media in the internet and social media era is increasingly threatened, especially with the increase in paper prices and the shift of advertisers to online media. One common strategy that print newspapers adopt is to establish an online version of the print newspaper and, accordingly, become a hybrid newspaper. This paper explores how three hybrid local newspapers in Indonesia reacted to the challenges of digitalization in three different market structures: monopolistic, duopoly, and oligopoly. We see this as a form of media behavior in dealing with market structures formulated in the structure-conduct-performance (SCP) paradigm. The analysis attempts to find a typology of local hybrid newspapers based on the three interrelated components of SCP. The data of this study were obtained from interviews with top management of the three newspapers, accompanied by primary and secondary literature studies. The study found different practices of the three newspapers responding to their respective markets in terms of organizational structure, content, and support channels, online and offline. It allows us to formulate three types of mixed media: social hybrid media, business hybrid media, and Omni hybrid media. Strategy carried out by the business hybrid media allows gain profits and improve employee welfare

Advertising is a form of non-personal presentation consisting of promoting ideas, goods, and services by certain sponsors and being paid. However, the trend of ad blocker users continues to increase and is expected to penetrate mobile devices. With this ad blocker, the advertisements carried out by the brand will not be able to reach the intended target market. This study examines factors influencing the Internet generation's avoidance of advertising on social media. This type of research is quantitative, taking all net-generation in Jakarta as the population and 490 net-generation as a sample. Sampling in this study is non-probability sampling. The results of this study indicate that the attitude towards online advertising is directly and significantly influenced by the variables of entertainment, informativeness, credibility, personalization, and incentives. In contrast, the irritation variable has no effect. The advertising avoidance variable is also directly and significantly influenced by the attitude towards online advertising and irritation. However, it is not influenced by entertainment, Informativeness, credibility, Personalization, and incentive variables. Meanwhile, advertising avoidance is influenced indirectly and significantly by the variables of entertainment, Informativeness, credibility, Personalization, and incentives through the attitude towards online advertising as a moderating variable. At the same time, the advertising avoidance variable is not affected indirectly and significantly by the irritation variable through the attitude towards online advertising as a moderating variable.