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Improving America's Diet and Health -- Copyright -- Preface -- FORMATION OF COMMITTEE AND COMMITTEE PROCEDURES -- SCOPE AND LIMITATIONS OF REPORT -- ACKNOWLEDGMENTS -- REFERENCE -- Contents -- 1 Summary -- PLACING DIETARY RECOMMENDATIONS IN PERSPECTIVE -- ISSUES IN IMPLEMENTING DIETARY RECOMMENDATIONS -- THE TASKS AND THE PARTICIPANTS IN IMPLEMENTATION -- Public Sector -- Private Sector -- Health-Care Professionals -- Education of the Public -- PRINCIPAL IMPLEMENTATION STRATEGIES -- DIRECTIONS FOR RESEARCH -- LESSONS LEARNED AND PROCESS FOR FUTURE -- REFERENCES -- 2 Introduction -- PLACING DIETARY RECOMMENDATIONS IN PERSPECTIVE -- FROM GUIDANCE TO IMPLEMENTATION -- IMPLEMENTATION AND THE POOR -- BARRIERS AND INCENTIVES TO DIETARY CHANGE -- THE TASK OF IMPLEMENTATION: GOALS, TACTICS, AND POLICIES -- THE TASK AND THE IMPLEMENTORS -- BENEFITS AND COSTS OF DIETARY CHANGE -- NOTES -- REFERENCES -- 3 Determinants of Food Choice and Prospects for Modifying Food Attitudes and Behavior -- DETERMINANTS OF FOOD CHOICE -- CHANGES IN FOOD SELECTION -- Changes from 1909 to 1987 -- Economic and Demographic Influences on Change -- CHANGES IN CONSUMER ATTITUDES AND KNOWLEDGE -- THEORIES OF ATTITUDE AND BEHAVIOR CHANGE -- Communication/Persuasion Model -- Attitude Change Theories -- Links Between Attitudes and Behaviors -- Social Learning Model -- Implications of Theoretical Perspectives for Changing Diet for Health -- COMMUNICATION THROUGH THE MEDIA -- REVIEW OF EVIDENCE ON CHANGING DIET TO BENEFIT HEALTH -- Small-Group Classroom Studies -- Programs That Activate Social Support Systems -- School-Based Programs for Adolescents -- Health Communication at Points of Purchase -- Studies Conducted at Work Sites -- Regional and National Mass Media Campaigns -- Comprehensive, Integrated Community-Based Multifactor Risk-Reduction Programs -- Effective Educational Methods.