Suchergebnisse

Zusammenfassung
Im Zuge der Vertiefung der wirtschaftlichen Zusammenarbeit mit Deutschland drängen immer mehr chinesische Unternehmen auf den deutschen Markt. Wie die Attraktivität ihrer Employer Brand optimiert, d. h. wie das Employer Branding effektiver realisiert werden kann, um die lokalen Talente als Mitarbeitende zu gewinnen, spielt für ihre erfolgreiche Geschäftsentwicklung in Deutschland eine wichtige Rolle. Mit der qualitativen Forschungsmethode hat die vorliegende Arbeit aus der Perspektive von deutschen Hochschulstudierenden wichtige Evaluationsdimensionen vom Employer Branding eruiert. Diese Evaluationsdimensionen umfassen funktionale Dimensionen, jeweils auf der individuellen Ebene, der Führungsebene und der organisatorischen Ebene, sowie symbolische Dimensionen, wie Innovativität, Aufrichtigkeit usw. Ihre Wahrnehmung von Employer Brand chinesischer Unternehmen in Deutschland sind auch ermittelt. Dabei beziehen sich ihre positiven Wahrnehmungen auf Ehrgeiz mit klaren Zielen, Innovativität und Zukunftsorientierung, konstruktiven Umgang sowie Fairness und Leistungsorientierung der chinesischen Arbeitgeber. Die negativen Wahrnehmungen konzentrieren sich hauptsächlich auf starke Hierarchie, limitierte individuelle Orientierung, Überstunden und Leistungsdruck. Darauf basierend werden Anregungen für chinesische Unternehmen in Deutschland abgeleitet. Empfohlen sind Maßnahmen wie offene Kommunikation und effektivere Öffentlichkeitsarbeit, Aufbau eines innovativen Images, Angebot und Information, mehr individuelle Vorteile, Einhalten lokaler Vorschriften sowie gute Darstellung des Arbeitssinnes.

The generation of meaning in discourse is regarded as the process of knowledge-building, which can be analyzed by semantic waves. Combining the deep learning systems and polynomial fitting method, we present a method to compute multimodal semantic waves. With this method, four representative examples are discussed for the knowledge-building of Chinese, English, Mathematics and Science subjects in Chinese primary schools. From the multimodal semantic waves of these subjects, we can clearly observe the differences between the processes of knowledge-building. Besides, it is advantageous for the proposed method that the value of multimodal semantic waves at any given future time can be predicted by an nth-order polynomial, which may help to study practical classroom discourse.

Planspielkonzepte erfreuen sich in verschiedenen Bildungskontexten zunehmender Beliebtheit. Dieser Praxisbeitrag aus dem Hochschulbereich zeigt, welche Erfahrungen 8 Studierende an der Beijing Foreign Studies University und 6 Studierende an der TU Darmstadt im Rahmen der Durchführung des online-basierten standortübergreifenden Planspiels Megacities gemacht haben. In den Interviews wurden die Teilnehmenden zu ihrem Umgang mit offenen Lernszenarien, Komplexität, Unsicherheit und Unbestimmtheit, Differenz und sprachlichen Machtungleichgewichten im Rahmen der digitalen Kooperation befragt und wie sich dies auf ihr Handeln und das Miteinander mit den anderen Teammitgliedern im virtuellen Raum ausgewirkt hat. Die Ergebnisse weisen darauf hin, dass aus einer interaktions- und handlungsorientierten Perspektive dem Bereich Metakommunikation als Strategie zur Überwindung von Unsicherheits- und Fremdheitssituationen eine größere Bedeutung eingeräumt werden sollte, sowie dem Erwerb von Grundlagenwissen zu den Spezifika der virtuellen Kommunikation allgemein. Der Beitrag schließt mit Überlegungen zur Gestaltung einer begleitenden Prozessmoderation ab, die auf den vorgestellten Befunden aufbauen.

In recent years, studies in the fields of both foreign policy analysis and international relations theory on China's domestic level have increased. However, these increases in studies have not been well received. Our research reviewed the related classical literature and the published literature over the past decade, seeking to find correlations among the various domestic factors and explore the progress of the operationalization of several variables. Our findings reveal that regime type and beliefs are the two variables which have been well studied in both of the fields of foreign policy analysis and international relations theory; that variables related to actors have been studied in the field of foreign policy analysis; and that new academic achievements inboth the studies have been adopted into the paradigms of international relations theory. These new developments have generally stimulated multilevel analysis in international relations. ; 近年来,国内政治层次在对外政策分析和国际关系理论两个领域的共同推动下,形成了一个要素庞多、交互复杂的知识网络体系,但却很少有研究兼顾宏观与微观双视角下去探究、梳理、整合这个知识体系。通过考察相关经典文献与近十年的研究成果,本文对国际关系研究中的国内政治解释进行类型化的分析,从宏观上寻找各要素之间的相关性,从微观上探索各变量的操作化进展。各变量在对外政策分析与国际关系理论两个领域的发展状况和深入程度存在差异,其中政体、观念等是两个领域的交互关系较深的变量,而行为体相关变量主要由对外政策分析领域推动,一些国际关系理论范式直接套用了这些研究成果。两个领域间相互推动发展的这种关系,不仅使国际关系研究不再只强调单方向、单层次的分析方法,而且互动与跨层次分析的成果也越来越丰富。

This study examines the causal relationship between air pollution ( AP) and outward foreign direct investment ( OFDI) in China by applying the bootstrap rolling-window full- and subsample Granger causality test in a sample from 2013 to 2022. We find that AP negatively influenced OFDI in 2016, while this influence became positive at the end of 2019. The results confirm the coexistence of the pollution haven hypothesis, factor endowment hypothesis, and Porter hypothesis. In turn, OFDI negatively influenced AP in 2019, which proves the "composition effect" and "technique effect," implying that OFDI brings better air quality by optimizing the economic structure and promoting green technology. However, this influence became positive in 2020, which is consistent with the "scale effect," indicating that OFDI worsens air quality by expanding production. This research provides insights for the government to coordinate OFDI growth and carbon neutralization to achieve sustainable development. It also has implications for firms to reduce environmental costs through OFDI.

Abstract
In literature, color words serve as important carriers for writers to convey their emotions. In this paper, color words in literary works written by over 30 famous writers from different countries and regions in world literature are selected as the research object. According to the frequency of their use in the selected literary works, our analysis divides the different color symbols into two types: high-frequency and low-frequency. Among the various color symbols, red, blue, white, black, and yellow are classified as high-frequency color symbols. Purple, gray, green, and brown belong to low-frequency color symbols. Comparatively speaking, the metaphorical meanings of high-frequency color symbols are richer and more diverse, while the symbolic meanings of low-frequency color symbols are relatively simple. Through the analysis of the color symbols in the literary works, we find that there is a benign interaction between color symbols and literary works. On the one hand, writers convey their pursuit of art and aesthetics through color symbols. Color symbols become a perfect medium for them to express ideas, show themes, and construct characters. On the other hand, literary works also expand and enrich the metaphorical meaning of color symbols.

Technological innovation ( TI) is conducive to economic growth, but whether it promotes the development of renewable energy remains controversial. This study aims to analyze the interrelation between TI and renewable energy investment ( REI) to see how to promote the coordinated development of TI and REI. By using the bootstrap rolling-window subsample Granger causality test and the sample from January 2010 to July 2022 in China, we find that the influence of a country's overall TI level on REI is twofold. On the one hand, the increase in a country's overall TI level has a positive influence on REI by reducing the renewable energy risk. On the other hand, TI can reduce REI by bringing more demand for relatively stable non-renewable energy. Conversely, REI has both positive and negative influences on a country's overall TI level. Additional REI promotes renewable energy-related TI, but it may crowd out the investment in other fields and impede TI. Based on these results, policymakers intended to achieve sustainable development should encourage renewable energy TI, which is conducive to reducing the risk of renewable energy. In addition, policymakers should pay attention to REI's role in crowing out the investment in other fields, and take measures to promote TI of the whole society. JEL Classification: C32, O32, Q2.