Suchergebnisse

THE FILM MARKET in China is flourishing. Whereas in 2002, Chinese cinemas sold US$133 million worth of tickets, total box office revenues in 2013 amounted to US$3.6 billion. In 2014, China's box office had reached US$1.6 billion by 21 May, just 141 days into the year. Both imported and Chinese films were doing well. Among the twenty-four films that had made over US$16 million, half were categorised as 'domestic' films, generating a total revenue of US$670 million. The other half were foreign, mainly Hollywood films, earning US$630 million. Protectionist policies might have contributed to the box office success of domestic films: the government only allows thirty-four foreign films to be imported annually, and the authorities have reportedly pulled successful imported films from cinemas from time to time to create breathing space for new domestic features.

THE FILM MARKET in China is flourishing. Whereas in 2002, Chinese cinemas sold US$133 million worth of tickets, total box office revenues in 2013 amounted to US$3.6 billion. In 2014, China's box office had reached US$1.6 billion by 21 May, just 141 days into the year. Both imported and Chinese films were doing well. Among the twenty-four films that had made over US$16 million, half were categorised as 'domestic' films, generating a total revenue of US$670 million. The other half were foreign, mainly Hollywood films, earning US$630 million. Protectionist policies might have contributed to the box office success of domestic films: the government only allows thirty-four foreign films to be imported annually, and the authorities have reportedly pulled successful imported films from cinemas from time to time to create breathing space for new domestic features.

Origins and mutations of the PRC's independent documentary movement. From vanguard to grass roots, and from passive observation of a country in flux to a politicized, activist cinema, turning its lens onto the workings of power. Adapted from the source document.

Purpose
The purpose of this study is to investigate the structural relationships between brand consciousness, perceived quality, social influences, traits of vanity, the need for uniqueness (i.e. antecedents), Generation Y purchase intentions and behaviour (consequences) towards luxury fashion goods.


Design/methodology/approach
An integrative theoretical model is proposed based on social comparison theory, social impact theory, the perceived quality model and theory of uniqueness to predict the antecedents and consequences of Generation Y luxury fashion goods purchase decisions. Using cross-sectional data, a total of 384 sets of valid questionnaires were collected to perform the statistical analysis for the measurement and structural model using the partial least squares path modelling, a variance-based structural equation modelling technique.


Findings
Overall, the structural results imply that the proposed model explains 73.1 and 64 per cent of variances to predict the Generation Y luxury fashion goods purchase decisions. As the several indices for evaluation of goodness of model fit, standardised Root Mean Square Residual, geodesic discrepancy, and unweighted least squares discrepancy show a satisfactory result. The results of two-tailed hypotheses reveal that brand consciousness, perceived quality, social influences, traits of vanity and the need for uniqueness influence Generation Y purchase intention. Moreover, perceived quality and social influences impact purchase behaviour but brand consciousness, traits of vanity and the need for uniqueness do not seem to be significant in explaining the variance in Generation Y purchase behaviour. Furthermore, Generation Y purchase intention is statistically related to purchase behaviour.


Originality/value
There is a lack of empirical evidence and understanding on the influences of consumer purchase intention and behaviour towards luxury fashion goods among the Generation Y. Generation Y is likely to purchase and consume luxury fashion products, and it is important to have a deeper understanding of this market segment.