Suchergebnisse

Social Media sites such as Facebook, YouTube, WhatsApp, IMO, Twitter and Viber have become famous social interaction forums among all age groups in Pakistan. Social media websites remained the most common platform for the exchange of political ideas and political awareness, consequently influencing political mobilization and bringing change in the political setup of Punjab. This study evaluates the impact of social media on molding the behaviors of voters during the general elections in 2013.The aim was to quantify how social media websites affected political mobilization and altered the Pakistani political setup. The findings are based on a survey conducted amongst the population of Punjab belonging to different age groups, gender, profession, qualification, and localities. Significant correlations were found among different variables i.e. gender, age, profession and locality of the participants. This paper suggests that social media has affected the young population most in Pakistan and helped alter the politicalbehavior of voters.

Private news channel in Pakistan get sponsorships and commercials from state as well as from private companies to run their businesses. Selling ads may lead to sell content shaped in favor of the sponsor. This study has analyzed the influence of commercialization on editorial autonomy of broadcast journalists of Pakistan. A survey of senior journalists from top ten news channels was conducted to asnalyse perception of the professionals about the influence of commercialization on the content of news and current affairs. It is found that economic pressures restrain newsroom staff to make editorial decisions independently.

Purpose: This research aims to investigate the behavior of the citizenry residing in Provincial Capital of Pakistan's largest populated province of Punjab. Methodology: Based on quantitative approach, a questionnaire with closed ended questions was distributed between two divisions of society – educated and uneducated – to measure their behavior towards the pandemic. The researchers have made an attempt to measure the cognitive dissonance of the society towards COVID with this hypothetical assumption that uneducated people would bother least as compared to the educated class. Findings: The research concluded the educated class had adopted more precautionary measures as compared to the uneducated class. However, there was a slight negation in awareness level of the educated and uneducated class regarding the pandemic. More precisely, the findings also surfaced cognitive dissonance theory in relation to the education, implying that regardless of the COVID-19 awareness and the spread, uneducated people are more likely in the state of cognitive dissonance that the educated people. Implications: Pakistani government as well as masses need to follow the response strategies of the government and awareness methods adopted by the people of China.

Technology has influenced every aspect of life. Journalism and communication industries have also widely adapted to it. Traditional journalism has been revolutionized altogether with the implication of technology. From news production to news distribution, everything has become abrupt and unobstructed. This study focuses on the impact of technology on traditional journalism in Pakistan. An in-depth interview method has been employed as a research method. Providing insight into the issue, main research objectives include (i) analyze the scope of technology in Pakistani Journalism, (ii) exploring technological literacy in Pakistani journalism and (iii) seeing the impact of technology on the production and dissemination of journalistic content in Pakistan. This study concluded that technology had altered the overall landscape of journalism in Pakistan. It has assisted journalistic practices in a considerably effective way. Although there are constructive effects of mobile journalism, the concerns over authenticity and credibility of the media content have also been raised in Pakistan.