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The study contributes to defining the impact of digital communication on civic and political participation, explaining how social media mediate public activism. Based on the concept of the 'digital citizenship' the paper reveals the political aspect of the public activism of Russian youth online. The empirical model is based on a combination of methods and procedures of applied research in order to reveal the details of civil and political participation, and protest activism of youth online. The research model includes analysis of social media and a large-scale online survey of the younger audience. Based on the analysis of social media information flows, the paper states the prevalence of the youth's civic participation over political participation, as well as the fact that the dynamics of social activity depend on the events and the current agenda. The authors describe the level of civic and political activity of youth online based on sociological data. They also divide the audience of the protest theatre according to the following models: leaders, activists, followers, and spectators. In general, the study reveals the status and details of the younger generation's communication activity online, where communities establish and implications of linking actions appear.

The article presents the results of an applied study of discourse formations in information flows of external origin, targeted to the Crimean and Sevastopol social media audiences. The features of external information pressure on the Crimea and Sevastopol as target regions, the methods of information aggression, information domination, carried out with the aim of deconsolidating the peninsula community, undermining the trust of its representatives of the Russian government, biasing ideas and stereotyping the motives of the leaders of the Russian state, are studied. The research design is based on a comprehensive, hybrid empirical analysis strategy and includes methods of quantitative and qualitative approaches. Cognitive mapping of the content of messages of digital communities moderated by external leaders involves a structural analysis of contextual, thematic characteristics of information related information flows, establishing a relationship between the thematic palette of external information pressure and manipulation techniques, message tonality and user resonance on these information flows. The study of discursive practices of selected digital groups is aimed at a meaningful analysis of discourse formations of various genres, discourse techniques focused on the formation of stereotypes of target groups thinking in relation to the problems of the development of Crimea as part of the Russian Federation. Based on the results of the study, a conclusion is made about thematic dominants, leading methods for the formation of discourses, the relationship between the leading techniques of stereotyping consciousness of a user audience – a target of external forces and characteristics of public resonance. At the end, as one of the many perspectives of the study, the creation of a program of recommendations aimed at counteracting anti-Russian rhetoric and stopping the negative socio-political effects of external information pressure in the social media of Crimea and Sevastopol is announced

Introduction. The article reflects the authors' system for calculating the level and quality of digitalization of the educational process in Russian universities. This task is actualized by a number of circumstances of modern realities. The need to create a digital twin / double for each university has become a trend due to the importance of providing applicants, students and graduates with the most accessible educational environment. The high-quality digital environment of a university during the spread of pandemics is an important condition for maintaining the stability of the educational process. Today, the ability of universities to quickly adapt the digital educational space to the needs of distance learning is a significant sign of the viability and quality of the management staff of higher education institutions. Methods and materials. To develop the system, the authors used a mathematical tool – the method of summary indicators for calculating the level of digitalization of universities, which allows to evaluate various characteristics of the value, efficiency and quality of objects with a significant number of different parameters. Analysis. To develop indicators – basic rating indicators – the authors used the results of a preliminary study of the best practices of digitalization of the university environment of leading foreign and Russian universities. The system takes into account the needs for digitalization of the educational environment of three different categories: applicants, students and graduates. Results. The introduction of the rating into the Russian practice will allow to justify a system of recommendations to university administrations to improve the level and quality of their digitalization of the educational process.