Suchergebnisse

The post-pandemic world of adolescents is a kaleidoscope of many changes. The research area of problems and challenges faced by adolescents during the pandemic, emerging from numerous studies, undoubtedly requires in-depth research, even extremely demanding and rarely conducted in sociology so-called longitudinal studies. The starting point for further research in this kind of diagnosis, however, is a preliminary review of the research available worldwide on the problems faced by youth during the COVID-19 pandemic, especially in its first and second waves. After researching and analysing the most important, interesting and conducted on a large population of empirical research findings in Poland and around the world, those that are symptomatic for the diagnosis of problems and challenges were selected to be mapped for further observation and study. The article is exploratory in nature, outlining the problem phenomena that clearly emerged in the youth population during the pandemic period. The purpose of the article is to review the studies, their comparative analysis, and then to identify the most important phenomena and issues worthy of investigation in the adolescent population during and after the fourth wave of the pandemic, during the pandemic era.

Hate speech, verbal violence, hate and trolling are increasingly common issues that almost every user of the Internet and social media have to deal – often as an observer, sometimes as a victim, and sometimes as a hater indeed. In order to understand the increasingly common verbal aggression in online debates in terms of communication, the authors analyzed a fragmentary, targeted social diagnosis regarding the level of awareness of the phenomenon of hate on the Internet and the effects caused by hate speech that directly affect people. The purpose of the research undertaken is to characterize the phenomenon of hate speech in the consciousness of the online community.

Storytelling występujący w motoryzacyjnych przekazach wideo w medium społecznościowym YouTube okazał się rozwiązaniem komunikacyjnym, które może przynosić wymierne korzyści. Taki model przekazu może generować silniejsze zaangażowanie do działania odbiorców komunikatu i wiąże się z dostrzegalną koniecznością łączenia odmiennych sposobów komunikacji przez wideo. Kampanie storytellingowe obejrzane na YouTube skutecznie przyciągają uwagę badanych, wywołując silne emocje i utrwalając archetyp danej marki. To z kolei może stanowić czynnik o niebagatelnym znaczeniu, który może wspomóc doraźną komunikację wideo firm motoryzacyjnych – prostą, opartą na wybranych informacjach, na ogół występującą w formie niedługiego materiału wideo, odtwarzanego w telewizyjnym bloku reklamowym. Analiza podjęta w tym artykule została podjęta na podstawie metody desk researchu oraz ankiety badawczej opartej na kwestionariuszu na grupie celowej fanów motoryzacji oraz użytkowników serwisu YouTube.

Narratives in Automotive Advertising on Example of Selected YouTube Campaigns

Storytelling occurring in automotive video messages in the social medium YouTube has proven to be a communicative solution that can bring tangible benefits. Such a message model can generate stronger commitment to action from the message's audience and involves a perceived need to combine disparate modes of communication through video. Storytelling campaigns viewed on YouTube are effective in attracting the attention of respondents, evoking strong emotions and perpetuating the archetype of a given brand. This, in turn, may be a factor of considerable importance that can support the ad hoc video communication of automotive companies – simple, based on selected information, generally occurring in the form of a short Jan Dynowski, Monika Przybysz 134 video, played in a TV advertising block. The analysis undertaken in this article is based on the desk research method and a questionnaire-based research survey on a targeted group of automotive fans and YouTube users.

Crisis management principles that have been in place and proven for decades by commercial companies and corporations, tested at great expense, apply equally to all non-commercial entities, governmental, religious, political, as well as to individuals. There is no deviation from them, as crises in today's world are determined by the media, not the entity or institution itself. Every crisis can become an opportunity for change, strengthening, improvement, purification and even victory. The condition is a professional approach to the problem. A crisis can also be the beginning of the end, a failure. The biggest enemy of success in this situation is lack of knowledge how to act properly, mistakes in communication and management of resources. However, avoiding responsibility, hiding facts, manipulating information, being too quick and inconsiderate, resorting to falsehood, hypocrisy, and calculated behaviour will not facilitate success either. The article will analyse the institutional actions of the Catholic Church in Poland for the protection of children and adolescents in the context of the classical principles of crisis management applied in a crisis. ; Crisis management principles that have been in place and proven for decades by commercial companies and corporations, tested at great expense, apply equally to all non-commercial entities, governmental, religious, political, as well as to individuals. There is no deviation from them, as crises in today's world are determined by the media, not the entity or institution itself. Every crisis can become an opportunity for change, strengthening, improvement, purification and even victory. The condition is a professional approach to the problem. A crisis can also be the beginning of the end, a failure. The biggest enemy of success in this situation is lack of knowledge how to act properly, mistakes in communication and management of resources. However, avoiding responsibility, hiding facts, manipulating information, being too quick and inconsiderate, resorting to ...