Suchergebnisse

Discusses the relationship between logistics, packaging and the
environment. Attempts to clarify industry confusion by identifying the
current status of the proposed EC Directive on Packaging and
Packaging Waste, which focuses on the recovery of packaging
materials. This directive has major implications for logistics. Presents
a survey conducted with UK marketing executives involved with the
production of consumer goods. Finds that awareness of the EC packaging
directive is very high – especially among medium– and
large‐sized companies. Respondents were concerned that the directive
would create excessive distribution costs for their firm. Proposes that
it is in this area where the benefits of information technology may be
realized by allowing the efficient management of the increased volume of
information created by reverse logistics. Finds that industry is
somewhat unsure of what the directive is meant to achieve and who will
be responsible for carrying out its requirements. Suggests that it would
be unwise at this stage for firms to make significant spending decisions
until the directive has been finally adopted since the directive as it
currently stands raises more questions than it answers.