The Universitat Jaume I (UJI) of Castellón, Spain and the National Distance Education University (UNED) are teaching together the Master's Degree in Corporate Sustainability and Social Responsibility. The main objective is to study the concepts of sustainability and corporate social responsibility (CSR) and their multiple dimensions. This master's degree aims to train professionals to practically apply the approach of ethics, sustainability and social and environmental responsibility to existing business models, and to other public and private organizations, such as not-for profit organizations and government public bodies. The master is composed of different courses. One of them is focused in how to build a sustainable scorecard to support enterprise sustainability decisions making. A sustainable scorecard is a performance measurement and management system aiming at balancing financial and non-financial as well as short and long-term measures. It is one of the most effective tools in evaluating potential investments and initiatives by better integration of the environmental, social and economic aspects of corporate sustainability measurement and management. The sustainable scorecard for enterprise sustainability course equips students with the necessary basic knowledge and competencies they need to design and utilize a sustainable scorecard for enterprise management, considering not only technological aspects, but also the management of organization policies and people. The aim of this paper is to describe the subject objectives, the target competencies, the subject contents, the assessments, and how the teaching methodology and the resources are used to teach the subject.
Esta investigación tiene como objeto conocer la práctica de la función de la comunicación en los sectores tradicionales industriales valencianos. Tras profundizar en los pilares teóricos del "corporate" y en la casuística de estos sectores se desarrolla una metodología cualitativa en la que han participado profesionales de estos sectores, representantes de las asociaciones sectoriales y profesionales de la comunicación. La principal conclusión extraída a lo largo de la investigación plantea que estos sectores a pesar de haber tenido una cierta evolución, todavía presentan un modelo caduco de comunicación, centrado en la publicidad, las ventas y el corto plazo.
El compromiso empresarial con el deporte está cada vez más presente en las decisiones gerenciales. El presente trabajo examina cómo la empresa decide la inversión y realiza la evaluación del patrocinio deportivo. Para afrontar el objetivo se ha realizado una revisión teórica, encuestas a 40 empresas españolas y un focus group. Los datos obtenidos muestran cómo la empresa rentabiliza al máximo sus acciones de patrocinio y las evalúa. Los resultados se presentan para grandes empresas y pymes, de forma que los resultados son relevantes para la comprensión del reto comunicativo que supone el patrocinio. Entre las principales conclusiones se encuentra la necesidad de evaluar el patrocinio a través de la notoriedad, la imagen y las ventas. Palabras claves: patrocinio, deporte, relaciones públicas, inversión, evaluación, comunicación Abstract The business commitment to sport, although not in a new way, is increasingly present in managerial decisions due to the great importance and relevance of this discipline in today's society, where we find ourselves leading, in many cases, the information and interests of citizens. On the other hand, public relations techniques must be increasingly sophisticated and precise, in a media environment in which it is increasingly difficult to impact the consumer in the search for their response and action. A consumer wanting to get involved in their environment and participate in companies, through their brands, which also echoes the responsibility of brands in their day to day and in the actions closest to them. Therefore, the present work examines how the company decides the investment in sponsorship and how it carries out the evaluation of sports sponsorship in its struggle to take responsibility actions that provide intangible values difficult to achieve with the only use of advertising campaigns to the use. In order to meet the objective set out in this paper, a theoretical review has been carried out from the company's perspective and what the application of different disciplines means to achieve its objectives, reviewing concepts such as the activation of sponsorship and the evaluation of sponsorship. lay the foundations for a practical investigation that offers an image of what is happening nowadays with companies and sports. The theoretical revision has served to carry out a fieldwork by applying two techniques in two different and consecutive phases; On the one hand, in the first phase a quantitative technique has been used, such as the completion of a survey with a structured questionnaire, sent to more than 100 companies selected according to objective criteria, obtaining a response from 40 Spanish companies that develop sponsorship actions Within their communication strategies, both large organizations and SMEs have been included in the selection of the sample, in view of the need to review whether they act in the same way although with different investments or their behavior changes to different needs. The second phase has had a more qualitative technique such as the realization of a focus group to a group of specialists in sponsorship and advertising techniques, as well as public relations, with the aim of assessing and validating or not, the quantitative results and to be able to draw general conclusions, this has been a convenience sample in which the experience and knowledge have been sought in order to deepen in the treated topic. The data obtained shows how the company maximizes its sponsorship actions and its evaluation actions. The results are presented broken down, considering the two types of companies with which they have worked; for large companies and SMEs, so that the information is relevant for understanding the communicative challenge of sponsorship, taking into account the type of company and its objectives. Among the main conclusions is the need to evaluate sponsorship through strategic measures such as notoriety, image and, of course, sales. Keywords: Sponsorship, sports, public relations, investment, evaluation, communication
Nearly half of the human genome is made of transposable elements (TEs) whose activity continues to impact its structure and function. Among them, Long INterspersed Element class 1 (LINE-1 or L1) elements are the only autonomously active TEs in humans. L1s are expressed and mobilized in different cancers, generating mutagenic insertions that could affect tumor malignancy. Tumor suppressor microRNAs are ∼22nt RNAs that post-transcriptionally regulate oncogene expression and are frequently downregulated in cancer. Here we explore whether they also influence L1 mobilization. We show that downregulation of let-7 correlates with accumulation of L1 insertions in human lung cancer. Furthermore, we demonstrate that let-7 binds to the L1 mRNA and impairs the translation of the second L1-encoded protein, ORF2p, reducing its mobilization. Overall, our data reveals that let-7, one of the most relevant microRNAs, maintains somatic genome integrity by restricting L1 retrotransposition. ; European Research Council (ERC) ERC-2009-StG 243312 ; French National Research Agency (ANR) ANR-11-LABX-0028-01 ANR-15-IDEX-01 ; Centre National de la Recherche Scientifique (CNRS) 3546 ; University Hospital Federation (FHU) OncoAge ; MINECO PEJ-2014-A-31985 SAF2015-71589-P ; MINECO by European Regional Development Fund SAF2015-71589-P ; Spanish Government RYC-2016-21395 ; Career Integration Grant-Marie Curie FP7-PEOPLE-2011-CIG-303812
