Toward behavioral transaction cost economics: theoretical extensions and an application to the study of MNC subsidiary ownership
In: International marketing and management research
In: Springer eBook Collection
1. Is Transaction Cost Economics Behavioral? -- 2. Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- 3. Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- 4. Modeling Bounded Rationality: Mediation or Moderation—or Bounded Rationalizing? -- 5. Toward Behavioral Transaction Cost Economics and Beyond -- 6. An Empirical Application to the Study of MNC Subsidiary Ownership -- 7. Implications, Future Directions, and Conclusion.
