Suchergebnisse

This article aims to analyse two major research questions on paddle tennis as a new type of sports tourism. Using data collected through a survey of paddle tennis tourists playing in Islantilla (Spain), motivation and satisfaction characteristics were examined: (1) to identify the socioeconomic characteristics of paddle tennis tourists; (2) to identify reasons why tourists choose paddle tennis tourism, and (3) to measure the satisfaction achieved during the experience. The analysis of paddle tennis tourism enables their behaviour to be determined and information on the profile of this type of tourist to be ascertained, thereby allowing related companies, governments, tourism agents and managers to orientate their strategies in order to achieve considerable economic benefits. ; Este artículo busca analizar dos grandes preguntas de investigación sobre el pádel como un nuevo tipo de deporte turístico. Usando los datos recolectados a través de una encuesta a los turistas de pádel que juegan en Islantilla (España), la motivación y satisfacción fueron las características examinadas. (1) identificar las características socioeconómicas de los turistas de pádel; (2) identificar las razones de porque los turistas escogen el turismo de pádel; y (3) medir el nivel de satisfacción conseguido durante la experiencia. El análisis del turismo de pádel permite determinar su comportamiento y la información sobre el perfil de este tipo de turistas, lo que permite a empresas relacionadas, gobiernos y agencias de turismo orientar sus estrategias con el fin de lograr beneficios económicos considerables.

The present work is framed within the literature on emerging leisure activities. The goals of the present work are: (1) to identify the socio-economic characteristics of paddle tennis tourism; (2) to identify the reasons why tourists choose paddle tennis tourism; (3) to segment the paddle tennis tourism market by means of paddle tennis tourists' motivation, sociodemographic variables and variables related to the event participants; (4) to measure the satisfaction achieved during the experience. The results of this study indicate the existence of four dimensions for the measurement of the motivation of paddle tennis tourists. The results also show the existence of three groups of tourists according to their satisfaction in practising paddle tennis tourism. The analysis of paddle tennis tourism enables their behaviour to be determined and information on the profile of this type of tourist to be ascertained, thereby allowing related companies, governments, tourism agents and managers to orientate their strategies so as to achieve considerable economic benefits.