Suchergebnisse

Intro -- IS IT BIG AND YET STILL SMALL? (PART ONE) -- IS IT BIG AND YET STILL SMALL? (PART TWO) -- Title Page -- Epigraph -- Introduction: The Problem with the News Isn't What You Think -- Chapter 1 The News Isn't Representative -- Chapter 2 The Different Types of Stories -- Chapter 3 Stories Doomed to Fail -- Chapter 4 Checking for Dead Cats and Robots: The Provenance of Stories -- Chapter 5 How to Play Sherlock Holmes and Inspect the Details -- Chapter 6 Sources, Subjects and Victims -- Chapter 7 How Geography Distorts the News -- Chapter 8 The Perils of Pundits -- Chapter 9 Decoding the Verbal and Visual Language of News -- Chapter 10 The Problem with Being Balanced and Impartial -- Chapter 11 What Do the Numbers Really Mean? -- Chapter 12 When Correlation Does Imply Causation -- Chapter 13 Understanding Opinion Polls -- Chapter 14 The Flaws in Election Campaign Coverage -- Chapter 15 Is It the Fault of Journalists? -- Conclusion: Closing Practical Tips -- Acknowledgements -- Index -- Copyright -- INTRODUCTION -- * -- † -- ‡ -- 1 -- -- ¶ -- || -- 2 -- 3 -- 4 -- 5 -- 6 -- 7 -- 8 -- 9 -- 10 -- 11 -- 12 -- 13 -- 14 -- 15 -- 16 -- 17 -- 18 -- 19 -- 20 -- 21.

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

Does the Coalition government represent a real and lasting realignment of the centre‐right in British politics, or is it just the product of political expedience? Could a pact bind the two parties together for electoral success? In his book, Which Way is Up?, Nick Boles MP argues that the Conservatives and Liberal Democrats share a common ground of values on which the Coalition government is built, a foundation that is about much more than parliamentary arithmetic. He sets out a liberal conservative policy agenda which goes beyond the Coalition Agreement, addressing the major policy challenges facing the UK.We asked two political commentators with an in‐depth knowledge of the Coalition parties to respond to Boles' vision for the future of British centre‐right politics. Below, Mark Pack and Peter Snowdon offer contrasting perspectives on the prospects for a lasting union.

Political parties have been criticised for their limited use of interactivity via their Internet presences, largely it is suggested because they seek to control their online messages. This article will consider interactivity from the perspective of a political party, the Liberal Democrats, using their Freedom Bill online campaign as a case study. We suggest that the Liberal Democrats use 'weak interactivity' because of internal policymaking concerns, and their belief that as a political party they are promoting their ideas, not co-creating a new product. Thus we suggest interaction should be closer to a formal consultation than a face-to-face dialogue.