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Using Critical Discourse Analysis and a qualitative dataset of social media communication, this article traces the transformation of Czech Prime Minister Andrej Babiš's populist narrative before the Czech parliamentary elections in 2021. It argues that while in the 2013 and 2017 elections the prime minister's central political narrative was based only on anti-elitist populism, it had already moved towards complete populism by the elections in 2021. In Babiš's central narrative, one can find not only a reference to the will of the people and criticism of political elites, but also the exclusion of specific groups. The article suggests that a change in the archetype of the political brand of Babiš, who began his career in politics with a combination of the archetypes of a hero and a rebel, may also have a role in the changing of the narrative. However, Babiš entered the electoral clash in 2021 as prime minister and part of the establishment, which forced his move to the archetype of ruler. As this empirical study shows, the complete populist narrative is very compatible with the ruler's archetype.

This article presents unique survey data focused on local democracy, political attitudes and political participation. The main aim of the research was to understand the relationships between political values, political participation, political knowledge and voting behavior at the local level. The survey was held at autumn 2018 after local elections in the Czech Republic. The data are unique in terms of their focus on local politics combined with variables that are standardly examined in the context of national politics. The dataset links research fields that are directly related to local politics (local electoral participation, local electoral behavior, local non-electoral participation, trust in local institutions and evaluation of local policy efficacy) with the fields usually connected with national politics (political interest, trust in institutions, political cynicism, populist attitudes and political knowledge). Research also looks at attitudes towards democracy as such. The provided data can be used by scholars in the field of local politics, local governance and electoral behavior. Data are comparable to other large-scale individual level surveys, or may serve as data source for meta-analysis.

This article presents unique survey data focused on local democracy, political attitudes and political participation. The main aim of the research was to understand the relationships between political values, political participation, political knowledge and voting behavior at the local level. The survey was held at autumn 2018 after local elections in the Czech Republic. The data are unique in terms of their focus on local politics combined with variables that are standardly examined in the context of national politics. The dataset links research fields that are directly related to local politics (local electoral participation, local electoral behavior, local non-electoral participation, trust in local institutions and evaluation of local policy efficacy) with the fields usually connected with national politics (political interest, trust in institutions, political cynicism, populist attitudes and political knowledge). Research also looks at attitudes towards democracy as such. The provided data can be used by scholars in the field of local politics, local governance and electoral behavior. Data are comparable to other large-scale individual level surveys, or may serve as data source for meta-analysis.