Suchergebnisse

Purpose
The purpose of this paper is to increase the understanding of customer share of wallet (SoW) based on research in customer characteristics and the retail service quality model. Specifically, this study adopts an asymmetrical modelling approach to provide insights into the necessary and sufficient conditions leading to increased customer SoW in the context of neighbourhood shops in Southern Africa.


Design/methodology/approach
This study uses fuzzy-set qualitative comparative analysis to analyse survey data collected from 523 current customers of the shops.


Findings
This study reveals that large household size and low income are necessary conditions for increased SoW. It also reveals five unique customer profiles, or casual recipes, associated with increased customer SoW. More generally, this study demonstrates that service quality constituents (personal interaction, reliability, policy and physical aspects of the shop) and customer characteristics, namely, relationship duration, household size, gender and income-level act in combination to lead to customer SoW.


Originality/value
This study illustrates how service quality constituents and customer characteristics compete and/or complement each other in relation to increased customer SoW. To the best of the author's knowledge, this is the first study to provide evidence on the necessary conditions for increased SoW, especially in the neighbourhood shop context of a developing economy. Value-wise, this paper provides a more nuanced perspective to understanding how unique customer profiles are associated with increased SoW.

The study focuses on the macro-economic impact of leading economic globalization indicators on the Nigerian economy, during the period from 1980 to 2012. The findings from this study lend credence to the FDI-led growth hypothesis in developing economies. Moreover, migrants' remittances inflow was found to be positively associated with economic performance, albeit in the short-run only. In contrast, the KOF dimension of economic globalization index (ECGI) was found to have an adverse effect on economic performance in the long-run and equally showed proof of a negative relationship in the short-run even though it was statistically insignificant. Similarly, real effective exchange rate and trade openness were found to be statistically insignificant in the short-run and long-run. Policy makers in Nigeria should endeavour to create robust legislation and credible institutional frameworks that would not only encourage more capital flows into the shores of Nigeria, but also would protect the country's 'interest' in the midst of ongoing economic globalization. DOI:10.5901/mjss.2015.v6n1p87

The study focuses on the macro-economic impact of leading economic globalization indicators on the Nigerian economy, during the period from 1980 to 2012. The findings from this study lend credence to the FDI-led growth hypothesis in developing economies. Moreover, migrants' remittances inflow was found to be positively associated with economic performance, albeit in the short-run only. In contrast, the KOF dimension of economic globalization index (ECGI) was found to have an adverse effect on economic performance in the long-run and equally showed proof of a negative relationship in the short-run even though it was statistically insignificant. Similarly, real effective exchange rate and trade openness were found to be statistically insignificant in the short-run and long-run. Policy makers in Nigeria should endeavour to create robust legislation and credible institutional frameworks that would not only encourage more capital flows into the shores of Nigeria, but also would protect the country's 'interest' in the midst of ongoing economic globalization. © 2015 Mediterranean Journal of Social Sciences. All rights received.

Purpose
To examine the key factors that can engender initial trust in mobile money and to also determine whether initial trust can contribute to the perceived value of mobile money, use and recommendation intentions. More specifically, this paper, based on initial trust building model, aims to identify the institutional, cognitive and socially related factors enhancing initial trust in mobile money and its relationship with perceived value, use and recommendation intentions.


Design/methodology/approach
A self-administered questionnaire was used to collect data from 781 research participants. Variance-based structural equation modelling was used to examine the proposed research model.


Findings
This research shows the importance of the institutional factor of structural assurance, in conjunction with perceived firm reputation and communicability, in engendering initial trust in mobile money and, in turn, enhancing perceived value, use and recommendation intentions. The research further confirms the mediating influence of perceived value in the relationships between initial trust, use and recommendation intentions.


Originality/value
The originality of this work lies in the development and empirical confirmation of the research model and which together contributes to an increase understanding of initial trust building in mobile money acceptance. Value-wise, this work has the potential to inform managerial and public policy interventions by helping mobile money operators and policymakers' rollout essential and even sophisticated financial services like borrowing using the mobile phone for the financially under-served in developing and trust-deficit settings.

Small and medium enterprises (SMEs) are seen as a vehicle for employment generation, wealth creation, economic growth and development in countries that have a sound investment climate. SMEs, account for approximately one-third of GDP, over 50% of the value added, 99% of the share of total registered enterprises, and represent 60% of total employment in the Czech Republic. In the light of this background, the paper explores the influence of some macroeconomic variables on SMEs growth in the Czech Republic for the period 1995-2013. In order to assess the impacts of these critical macroeconomic variables (e.g., rate of unemployment, economic growth, credit provided by the financial sector) on SMEs growth, we employed an econometric technique. Our findings suggest a concave relationship between unemployment and SMEs growth in the Czech Republic. More precisely, it signifies that beyond a turning point, unemployment is likely to slow down SMEs growth in the country. Our results further hint at a positive relationship between economic growth and SMEs growth. However, our empirical estimates showed an insignificant relationship between domestic credit provided by the financial sector and SMEs growth in the country. The government of the Czech Republic should continue to provide an enabling investment climate and support for bolstering a sustainable SMEs development within the country. Similar to the extant literature, we have also implored the Czech government to do more with regard to the provision of easier access and aff ordable credits/loans to SMEs. We have also called for the reduction of bureaucratic bottlenecks that might have to do with SMEs legislations in the country.

Undeniably, the engagement of females in socio-politico-economic activities of most countries in the world, especially in developing economies, is far less than males. Although females form the majority in most developing countries, they are rarely engaged in the discourse of cogent developmental issues. The rising interest of females in political and socio-economic discourse, especially in the western world, has sparked female interest in the governance structure of developing countries. Subsequently, with an increased penetration of the Internet and social media, the contribution of females to governance has even assumed a new level. Using primary data collected from six Sub-Saharan African (SSA) countries, the paper identifies relationships of females' interest in socio-politico-economic governance on the countries surveyed. This paper equally digested a repertoire of data from relevant secondary sources on female involvement in the political landscape of SSA countries. To unravel some key relationships amongst the variables of interest in the study, we have used association rules (data mining technique). One of our key findings appears to indicate that the interest of females in political discourse is highly associated with the level of trust respondents have in the governance and leadership of the countries.

Undeniably, the engagement of females in socio-politico-economic activities of most countries in the world, especially in developing economies, is far less than males. Although females form the majority in most developing countries, they are rarely engaged in the discourse of cogent developmental issues. The rising interest of females in political and socio-economic discourse, especially in the western world, has sparked female interest in the governance structure of developing countries. Subsequently, with an increased penetration of the Internet and social media, the contribution of females to governance has even assumed a new level. Using primary data collected from six Sub-Saharan African (SSA) countries, the paper identifies relationships of females' interest in socio-politico-economic governance on the countries surveyed. This paper equally digested a repertoire of data from relevant secondary sources on female involvement in the political landscape of SSA countries. To unravel some key relationships amongst the variables of interest in the study, we have used association rules (data mining technique). One of our key findings appears to indicate that the interest of females in political discourse is highly associated with the level of trust respondents have in the governance and leadership of the countries. DOI:10.5901/mjss.2014.v5n23p2178

Online shopping has become increasingly popular in the past two decades. Yet, despite its popularity, the use of online stores on the African continent pales in comparison to other parts of the world. Moreover, in many economic contexts in Africa and including Ghana, there has been very limited research on the subject of online adoption and in particular, the fundamental factors that can influence its initial adoption, especially among young and relatively educated consumers who constitute the largest demographic group there. We, therefore, make a determined effort to fill this growing knowledge gap by exploring some fundamental factors associated to shop online by young and educated consumers. This exploratory research draws on the stimulus-organism-response (SOR) framework and focuses on five variables of interest namely perceived ease of use, government support infrastructure, and economic considerations about pricing, perceived convenience and use intentions of online retail stores. Evidence collected from 294 research participants provides support for our research propositions Finally, our research contributions and future study directions are considered in the concluding part of the paper. © 2020 by the author. ; Internal Grant Agency of FaME through TBU in Zlin The Impact of Digital Transformation On Consumer Behaviour and Firm's Sustainable Performance [IGA/FaME/2019/008, IGA/FaME/2020/002]; project NPU I RVO-Digital Transformation and its Impact on Customer Behavioural and Business Processes in Traditional and Online markets [MSMT-7778/2018]

PurposeDespite the perceived role of customer value in post-adoption behaviour in the context of ride-hailing apps such as Uber, there has been limited research on the subject. This paper seeks to enrich the understanding of the relationships between customer perceived value, particularly hedonic value and economic value, customer satisfaction and continued use intentions of ride-hailing apps.Design/methodology/approachThis analysis is based on field data collected from 567 users of ride-hailing apps in Ghana. Data collected from the survey were analysed using the partial least square (PLS) approach to structural equation modelling (SEM).FindingsThe paper provides evidence that hedonic value, as well as economic value, positively predicts customer satisfaction and continued use intentions of ride-hailing apps. Further analysis reveals customer satisfaction directly predicts continued use intentions in addition to partially mediating the influence of customer perceived value on continued use intentions of ride-hailing apps. Finally, the findings suggest that hedonic value has a stronger impact on continued use intentions than economic value, while economic value has a greater impact on satisfaction than hedonic value.Originality/valueThe study contributes to post-adoption behaviour research by providing evidence on the relationships among the study constructs in a developing country context. Overall, the findings will stimulate future empirical debates on the subject and guide practitioners in decision-making concerning customers' usage of ride-hailing apps.