Suchergebnisse

PurposeThis study aims to identify both intrinsic and extrinsic factors motivating rural women to participate in entrepreneurial activities in Oman. Specifically, it seeks to clarify which pull and push factors influence their decisions to engage in entrepreneurship.Design/methodology/approachQuantitative research was conducted with a sample of 183 women entrepreneurs in rural areas of Oman. Structural equation modelling (SEM) using SmartPLS software was employed to test the research hypotheses.FindingsThe results of the research highlight the positive impact of external motivations, such as financial needs and dissatisfaction with current employment, on the entrepreneurial behaviour of rural women in Oman. These external factors play a significant role in prompting women to initiate their own projects. Additionally, the study reveals that attitudes, such as self-efficacy and the perception of social support, significantly influence women entrepreneurs' adoption of self-employment.Practical implicationsThese findings offer valuable insights into the concrete incentives driving women's entrepreneurship in rural Oman. Policymakers can utilize these insights to develop initiatives aimed at promoting the social empowerment of rural Omani women and facilitating their active participation in economic ventures, thereby contributing to Oman's development.Originality/valueThis study presents a novel framework for enhancing women's entrepreneurship, offering insights into the motivations and barriers influencing women's participation in rural areas of Oman. By addressing gaps in existing literature, it contributes to a deeper understanding of the entrepreneurial dynamics among rural women in Oman.

PurposeYoung children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab children's influence for various products and services and across different buying process stages. The primary survey was conducted to capture a child's role in family decision-making by analyzing their consumer socialization, influencing strategies and their influence across various products and buying stages.Design/methodology/approachBased on the review and the research gap, a bilingual questionnaire in English and Arabic language was developed. The research study was organized in three stages. It commenced with a pilot study conducted with ten school students in the age group of 8-10 years. The second stage involved contact with the schools by telephone to brief them on the purpose of the study and to request the participation of their students. The last stage was based on the survey conducted in the time period of September-November 2016-17.FindingsAlmost 25 per cent of the children surveyed prefer to buy stationary and books after discussing with their parents. On the other hand, food/beverage is one particular item where children go ahead and buy theses item themselves even without discussing with their parents (42.50 per cent of the total respondents). As per children's perception, they are most influential in the final decision stage (mean = 1.84 and SD = 0.499), followed by search and evaluation stage (mean = 1.80 and SD = 0.441) and start stage (mean = 1.79 and SD = 0.488).Research limitations/implicationsFurther research is needed in Arab countries, especially with parents of different social status, as their shopping behaviour is expected to differ. Also, as this analysis is based on child's perception, parents' views must also be analyzed for better results.Practical implicationsThe is the first-of-its-kind research in the Gulf region. This empirical research highlights the need for global marketers to understand the distinct features and identity of a young Arab consumer. Despite Oman being a very traditional culture which emphasizes on conformity to group norms and social acceptance and hence confirms to collectivistic culture, where kids are supposed to be obedient, there is this new wave of super energetic, more informed young kids who take their own consumer decisions.Originality/valueAfter going through the extensive literature review of different countries/cultures, there has been very clear understanding that despite being an important family member, almost no research has been focussed on kids in gulf nations.

This study aims to identify the determinants of entrepreneurial intentions among Syrian refugees in Turkey. The research, based on planned behaviour theory, focused on the impact of the refugee context on those intentions and thus on the attitudes and behaviour of entrepreneurs. The study is based on the positivist paradigm, and a quantitative methodology was used to collect data. We preferred the method of convenience sampling and chose 122 entrepreneurial projects at the beginning of 2020. The results show that psychological characteristics have no significant impact. Motivation, conviction, and independence are not sufficient conditions for the choice of an entrepreneurial profession. Self-standards do not affect the entrepreneurial intentions of refugees, as support from family and friends may not be sufficient reason to engage in an entrepreneurial project. However, entrepreneurship emerged among the refugees distinguished by perseverance, efficiency, a spirit of innovation, prior experience, adequate perceptions of barriers, and having the resources needed to implement projects. The refugee context has a negative emotional impact on entrepreneurship for reasons related to conditions of instability, language difficulties, the need for capital to invest, and a lack of entrepreneurial knowledge. The research findings can be used to support the role of humanitarian organisations, UN agencies, and host governments in developing a deeper understanding of entrepreneurial intentions in the refugee context. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.