Suchergebnisse

With the technological advancement, shopping behaviour among the young consumers undergone a paradigm shift. Online shopping has made the market available at a single touch of customer. The aim of the present article is to identify the determinants of online purchase intention among young consumers. A structured questionnaire based survey was performed in the state of Punjab, with a multi-stage stratified random sample of 200 respondents. The analysis was made with the help of descriptive statistics and Probit regression. The analysis of the Probit regression identified age, convenience and ease of quality comparison are positively affecting online shopping among youngsters. On the other hand, personal privacy, risk in giving card details and tangibility of product act as a barrier in online purchase intention among young consumers of Punjab. Online sellers should focus on these factors in order to target young consumers.

Household food security (HFS) affects the quality and adequacy of nutrition and can significantly impact an individual's health. The study aims to examine the association between HFS and maternal quality of life in Punjab. The cross-sectional study was conducted in the northern Indian state of Punjab from January to March 2021 on 384 expectant mothers. The urban health facilities were chosen using the random cluster selection approach from geographical locations in Punjab, India. A well-structured questionnaire was adapted from HFS and health-related quality of life (HR-QoL) that was used to collect the data. Descriptive statistics were used to investigate the socioeconomic status and food security. HFS and HR-QOL relationship was studied using multilinear regression. The results revealed that 43.9% of expectant women experienced food insecurity. Mean (±SD) scores for the domains of 'social performance' (84.4 ± 16.6) and 'role limitation due to physical reasons' (64.5 ± 35.5) were the highest in pregnant women. Quality of life scores for expectant mothers with food insecurity were the lowest. Due to physical reasons, role constraint scored the weakest for pregnant women with food insecurity (64.3 ± 45.5, 69.1 ± 43.2 and 49.3 ± 57.2, respectively, for mild, moderate and severe food insecurity). High-risk pregnant women screened for HFS in their primary prenatal care can increase their diet quality and quantity. Additionally, there is a need for multi-level actions such as policy development, resource allocation and proper amenities to ensure expectant mothers have access to nutritious food. JEL Codes: D1, I0, I30, I31

AbstractNeuromarketing is perceived as burgeoning innovation in marketing research which facilitates understanding consumer behaviour and decision‐making. Given this potential, still, most enterprises resist implementing neuromarketing techniques. Therefore, this study aims to identify the determinants that limits the application of neuromarketing. An extensive literature review was performed on databases such as Emerald, Jstor, Sage, Scopus and Web of Science. The inclusion criteria are grounded upon the 'Population Intervention Comparison Outcome Study' procedure and articles restricted to the English language, published between 2007 and July 2022 and indexed under peer‐reviewed journals. A total of 36 research articles are included and not even a single study was obtained from Mediterranean & Middle East. Sixteen key determinants were acknowledged under the subcategory of psychological and operational variables as presented in the conceptual framework. These identified variables trigger psychological and operation constraints in decision making, thereby limiting the application of neuromarketing decisions. This study directs the need for a general level of cognizance and acknowledgment about neuromarketing, further developing the innovation culture in business corporates and affiliate marketing research needs to neuromarketing techniques.