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In: Journal of marketing theory and practice: JMTP, Band 32, Heft 1, S. 1-24
ISSN: 1944-7175
In: Information, technology & people
ISSN: 1758-5813
PurposeAmbient-assisted living (AAL) is one solution to the challenges of healthcare systems in an aging population. Using the "ecosystem adoption of practices over time" (EAPT) as a theoretical lens, this study explores and describes three elements of AAL adoption: (1) the AAL practices in which the technology is embedded (i.e. object of adoption), (2) the older adult's adoption ecosystem (i.e. subject of adoption) and (3) the change of adoption practices over time (i.e. temporality of adoption).Design/methodology/approachQualitative interviews with three actor groups in the ecosystem: clients, relatives and home nurses.FindingsThe study identifies six categories of AAL practices. Clients, relatives and nurses interact and integrate their resources in carrying out these practices. Some of the practices have developed, or are expected to develop, over time.Originality/valueThe study applies a novel theoretical perspective on how AAL technology is embedded in practices performed by different actors in the adoption ecosystem. This broadens the conceptualization of what is being adopted compared to traditional adoption research.
In: Journal of service research, Band 7, Heft 3, S. 257-276
ISSN: 1552-7379
Mobile devices and services are proposed to be powerful channels for both distribution and marketing communication. In this article, the authors study the effects of mobile channel additions on consumer-brand relationship dimensions. Surveys of three different brands reveal positive effects of mobile channel addition (SMS/MMS) usage on brand satisfaction, direct relationship investments, indirect relationship investments, and main channel usage. The results suggest that SMS channel additions are perceived as complements to the brands' main channel, whereas MMS channel additions today primarily are perceived as supplementary channels. Moreover, the findings suggest that a promising strategy for increasing consumption of the brand's main channel is facilitation of the consumers' direct relationship investment in the mobile services. Implication for service researchers and industry players are discussed.