The Influence of the Motivation Theory on Women Startup Enterprises in Kigali
In: EUREKA: Social and Humanities, Band 1, Heft 3-15
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In: EUREKA: Social and Humanities, Band 1, Heft 3-15
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Given their sheer number and ?motherly instincts? one would expect that the effective participation of women in entrepreneurial activities will offer a far reaching impact on the economy, yet their contribution is barely apparent in a number of developing countries. Assuming that women are unique, this paper sought to determine the specific barriers faced by women entrepreneurs in doing business in Kigali. Anchored on the quantitative approach, the requisite data was obtained from 398 women entrepreneurs operating formal and informal business in the city of Kigali using structured self-administered questionnaires. Aiming for descriptive statistics, the data collected was analysed using the latest version of Statistical Package for the Social Sciences (SPSS) software. The results suggest that women entrepreneurs face a number of challenges in running their businesses in Kigali. These challenges are not limited to among others, the lack of collateral to obtain loans, high taxes, a lack of information technology skills and access, high interest rates, high transport costs, a lack of entrepreneurial skills, but are also compounded by cultural and psychological factors. Therefore, our view is that, it will take time and the combined efforts of women entrepreneurs themselves, society, their families, government, researchers and other stakeholders to overcome these challenges
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In spite of the concerted drive by most countries towards gender equality, the reality is that women still remain under utilised in certain spheres of professional endeavours, and entrepreneurship is no exception. Widening the gap between female and male participation in entrepreneurial activities is reinforced by customs, beliefs, culture and religion. Using the patriarchal perceptions that dissuade women from pursuing a business opportunity as the backdrop, this study sought to ascertain how it feels to be a woman entrepreneur in a male-dominated society such as Rwanda. The study involved 398 women entrepreneurs who were purposely drawn to complete the survey questionnaire that was the basis of the quantitative approach adopted. The data was analysed using the Statistical Package for the Social Sciences (SPSS) software. The results suggest that women entrepreneurs worked lesser than men due to family issues;female businesses are smaller in size than male businesses, and women find it difficult reaching the decision to start a business. The implication is that womens? businesses suffer most and thus limit their ability to contribute to the socioeconomic development of a country as they would through employment and poverty reduction. By working together, government and stakeholders may eradicate any form of discrimination in business that is associated with gender.
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