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The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

In: Journal of Current Issues and Research in Advertising, Band (1), Heft 20-34

The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

In: Journal of current issues and research in advertising, Band 36, Heft 1, S. 20-34

ISSN: 2164-7313

Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?

In: IEEE transactions on engineering management: EM ; a publication of the IEEE Engineering Management Society, Band 70, Heft 12, S. 4162-4174