Suchergebnisse

What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 6, S. 1202-1218

ISSN: 1537-5277

Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 1, S. 143-158

ISSN: 1537-5277

How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 1, S. 119-134

ISSN: 1537-5277

Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative and Competitive Mindsets

The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 38, Heft 5, S. 872-885

ISSN: 1537-5277