Suchergebnisse

PurposeThe study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.Design/methodology/approachThe study first reviewed previous research and developed hypotheses related to the research objectives. Structural equation modelling (SEM) was conducted to test the hypotheses with the survey data of 1,133 individuals from Generation Z in Vietnam.FindingsFirst, the findings indicated that: perceived argument quality, perceived authenticity, and perceived altruistic motives have a significant positive effect on brand attitude and brand trust. In addition, perceived self-interest motives have a significant positive effect on brand attitude. Brand trust has a significant positive effect on brand attitude. Finally, brand attitude and brand trust have a significant positive effect on brand loyalty. The study's empirical analysis carries implications for brand managers when implementing brand activism campaigns.Originality/valueThere is a paucity of research that investigates customers' perceptions of brand activism through perceived argument quality, perceived authenticity, perceived altruistic motives, and perceived self-interest motives and the influences of these on brand loyalty. The main contribution of this study is to fill this gap.

This study is to clarify the factors affecting the adaptability in the teaching of lecturers at the University of Social Sciences and Humanities (VNU-HCM) due to the impact of the Covid-19 epidemic. From the general theoretical basis: concepts, theory of adaptability, characteristics of lecturers, and characteristics of adaptability in teaching, the research identified, and analyzed factors affecting the adaptability in the teaching of lecturers include: (1) Psychology; (2) Attitude; (3) Technology; (4) University Support; (5) Students' participation; and (6) CCognitivefactor. Accordingly, six hypotheses are built based on the research model. The study used quantity active research methods and conducted cited surveys with 222 lecturers of VNU-HCM using online and face-to-face questionnaires. Collected data were processed by SPSS20 software. After checking the reliability of the scale by Cronbach's Alpha and analyzing the EFA factor, the remaining four hypotheses were tested and achieved high reliability (in which the factors of Student participation and Cognition were disqualified due to failure to meet Cronbach's Alpha criteria). The results of multivariate regression analysis have identified three facto which three factors include (1) Attitude; (2) Technology;(3) University Support have a positive impact on the adaptability in the teaching of teachers. From the research results, the study proposes solutions to improve the adaptability in the teaching of -HCM in the changing conditions caused by the epidemic in particular and changes in the teaching methods in general.

Received: 21 May 2023 / Accepted: 29 July 2023 / Published: 5 September 2023

Nguyen Van Chuong,1 Dinh Cong Pho,2 Nguyen Thi Thanh Thuy,3 Dinh Toan Nguyen,4 Nguyen The Luan,5 Luu Hong Minh,5 Luong Thi Khai,6 Nguyen Thuy Linh,3 Nguyen Trung Kien7 1Department of Neurology, Military Hospital 103, Vietnam Military Medical University, Ha Noi, Vietnam; 2Faculty of Medicine, Vietnam Military Medical University, Ha Dong District, Ha Noi, Vietnam; 3General Hospital District No 8, Ho Chi Minh City, Vietnam; 4Hue Medical and Pharmacy University, Hue City, Vietnam; 5Tien Giang University, My Tho City, Tien Giang Province, Vietnam; 6Lang Son Medical Institute, Lang Son City, Lang Son Province, Vietnam; 7Department of Anesthesia and Pain Medicine, Military Hospital 103, Vietnam Military Medical University, Ha Noi, Vietnam Objective: To describe the rate and demographics of pain among Vietnamese people in 48 provinces and describe the impact of pain on individuals, levels of satisfaction with treatment results, and behavior of pain sufferers.Methods: The cross-sectional study was conducted in adults presenting to outpatient clinics throughout 48 provinces in Vietnam and were randomly selected for inclusion in this study. A physician trained to administer a questionnaire in a standardized fashion interviewed each patient and collected data regarding gender, age, career, acute and chronic pain, diagnoses, treatment, and satisfaction with treatment.Results: There were 12,136 respondents (50.65% male and 49.35% female) from 48 of the 63 provinces in Vietnam. About 86.53% of respondents reported experiencing pain that affected their daily lives, with 24.10% complaining of acute pain and 62.43% having chronic pain. About 67.71% reported pain that affected job performance. Headache was the most common complaint in 35.43% of the respondents. Fewer than half (43.35%) of all patients with pain sought help from a doctor; only a quarter (27.50%) sought help within 1 month of experiencing that pain. A majority (61.98%) of patients who did seek help were satisfied with treatment results. The median cost of treatment was between 150 and 250 USD.Conclusion: Pain severe enough to impact patients' daily lives is common in Vietnam. Treatment costs are a significant economic burden and may help explain why only a minority of patients seek treatment. Access to lower cost, effective treatment for pain should be improved. Keywords: survey, chronic pain, impact of pain, health care, Vietnamese adults