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Background: Theatre audience loyalty is vital to growing appreciation rates and overall consumer satisfaction. This research aims at discovering and understanding the relationship between TEE, PPV, and APQ, TSAT, AL and RTV. The goal of this study is to evaluate theatre audience behaviours and the factors that affect their propensity to revisit the theatre again. In order to look at the relationships between TEE, PPV, APQ, TSAT, AL, and RTV, the study used CB-SEM. To compare high and low groups of TEE, PPV and APQ Mann-Whitney U Test was used; Chi-Square test was utilized to cross-tabulate two variables. Questionnaires were completed by 550 theatre audience respondents, and variables were assessed by a 5-point Likert scale. CB-SEM analysis also showed that TEE has a positive impact on RTV (β= 0.045) and PPV (β= 0.038), whereas, APQ has the least impact (β= 0.015). Analysis indicated that TSAT and AL, respectively, moderated the relationships between PPV and RTV (r = 0.22) and TEE and RTV (r = 0.31). Mann-Whitney U Tests confirmed the significant relationships for TEE and PPV but not for APQ. Chi-Square Tests exposed that there was a considerable relationship among TEE and RTV [χ² = 7.89, p = 0.005] as well as between PPV and RTV [χ² = 5.67, p = 0.017]. Findings of the study show that TEE and PPV are core determinants of RTV, with TSAT and AL being strong intermediaries. Thus, emphasize that APQ does not have a sufficient or significant effect on RTV. Thus, these findings are useful for increasing theatre audience loyalty and engagement.

Having a systematicseize of cultural diversity is necessary for health professionals to present culturally competent treatment, enhance patient satisfaction and recover healthcare outcomes. To better recognize how cultural identity (CI) affects the attitudes, communication preferences and decision-making processes of health professionals, this research looks at how cultural competency is integrated into healthcare education and strategy.This study examines the influence of CI on the perspectives and practices of health professionals and its impact on patient care. People's behaviors and self-perceptions are greatly influenced by their concept of culture, which is defined by shared norms, language, and ethical principles. This research includes 281 health professionals from diverse contexts utilizing the Cultural Competence Assessment Questionnaire (CCAQ). Interpersonal relationships, professional development, communication skills, cultural sensitivity, competence and patient-centered care are all significantly correlated, according to the data. This finding suggests that for improved patient relationship and liberty of health, there should be specialized cultural competency training. Implications for practice: promote continued professional development about cultural sensitivity in health events, and conferences. This article also puts forward the use of CI as one method to guide and support the approach of health professionals and capture the attention of communications and cultural competencies to help develop patient results.