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Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. There are many outstanding examples: Magna International grew in several stages from a supplier of basic individual auto parts to a company manufacturing a product/service 'super-bundle'; ultimately sourcing and assembling the entire car itself. GE developed their business involving the supply of medical imaging machines to hospitals to become a 'super-bundler' of complete hospital radiological floor imaging operations planning, installation, and integration. IBM transformed their position as a supplier of individual hardware, software, and peripherals to companies into a product/service solution 'bundler' of increasing complexity, and finally into the 'super-bundle' of BPO (Business Process Outsourcing); representing an outsourced and complete integrated IT solution set for clients' entire global operations. Roger More explores what was learned by these leading companies (amongst others) when they transformed their market strategies to become bundlers of complex integrated customer solutions. Over many years the author has developed and tested new concepts, maps and tools for use by a wide variety of managers in developing strategies for these bundled product/service solutions. His book now offers these maps and tools to all who invest in a copy.

AbstractFor most Canadian technology‐based industrial product companies, the continuous and successful utilization of new technologies is critical to competitive success and profitability. The implementation of free trade will make this even more important. From a global competitive perspective, the range and rate of development of new technologies is incredible and accelerating. Many of these technologies require massive investments, long gestation periods, and involve high levels of technological complexity and uncertainty. Many are proprietary in nature. Given these global realities, it is unlikely that most Canadian companies can compete based solely on technologies they internally develop. The rapid adoption of emerging new process and product technologies will be the most important point of competitive strategic beverage for successful companies. The research program "GENERATING PROFIT FROM NEW TECHNOLOGY" (GPNT) is in progress at the National Centre for Management Research and Development. This program has focussed much of its research agenda on the management problems and opportunities of successful adoption of new technologies across a wide situational spectrum; not just "high technology" companies. This article reports some current findings and perspectives from studies funded in this important management area, and suggests areas where further research is needed.RésuméPour la plupart des entreprises canadiennes liées à la production technologique, l'utilisation continue et fructueuse de nouvelles technologies est un élément critique de sa compétitivité et de sa profitabilité. La mise en place du libre échange rendra ces facteurs encore plus importants. Dans une perspective de concurrence globale, l'étendue et le taux de développement de nouvelles technologies accélèrent de façon remarquable. De nombreuses technologies impliquent des investissements massifs, de longues périodes de gestation et des niveaux de technologies complexes et incertains. Nombreuses sont celles qui sont de nature privée. Compte tenu de ces réalités globales, il est improbable que la plupart des compagnies canadiennes puissent s'avérer des concurrents efficaces sur la seule base des technologies qu'elles développent à l'interne. L'adoption rapide de nouveaux procédés émergents et de nouvelles technologies de production constituera l'élément le plus important des leviers stratégiques pour les compagnies qui réussiront. Le programme de recherche Generating Profit from New Technology (GPNT: générer des profits à partir de technologies nouvelles)≫ se développe au Centre national pour la gestion de la recherche et le développement. Ce programme a concentré l'essentiel de son activité sur les problèmes de gestion et les opportunités d'adoption fructueuse de nouvelles technologies à travers une vaste gamme de situations, et pas seulement les compagnies ≪high‐tech≫. Cet article met en évidence quelques résultats et perspectives récentes à partir d'études financées dans ce domaine important de la gestion et suggère des domaines de recherche.