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This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19. It explores new dimensions in digital enterprises that are emerging after COVID-19. Varied topics discussed include virtual workplace and workflows, media use, digital security, e-governance, digital supply chains, increased use of AI, new HR practices, and sustainable development in post-pandemic era. The broad range of digital development topics will help business owners, digital professionals, managers, researchers, and academicians. Dr. Subhra Mondal is a researcher and Professor in the Honors Program at Duy Tan University. She has published 30+ ISI and Scopus indexed research papers and her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, and explainable AI. Dr. Ceren Yegen is working as Associate Professor in Faculty of Communication, Department of Journalism, Mersin University, Turkey. She has more than 25 publications in Scopus, ISI indexed journals. Her research interests include text analysis, digital media and journalism, political communication. Dr. Subhankar Das is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He has 14+ Years of expertise in AI, blockchain, shared circular economy, and digitalization. He has published more than 30 Scopus SSCI and SCIE-indexed research papers.

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19. Subhra R Mondal, Ph.D. is working as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. Her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0, and digital recruitment. She has published 25 publications indexed with WoS and Scopus along with 2 books and 12 scientific monographs. She has over 12+ years of experience in research and teaching. She is associated with different collaborative projects in European and Vietnamese organizations. Jana Majerova, PhD. works as academic and research staff at AMBIS University, a.s. (Prague, Czech Republic) and as an Assoc. Prof. at University of Zilina (Zilina, Slovak Republic). Her professional and research activities are focused on the issue of the Sustainable brand management and bankruptcy law. She has authored more than 170 publications: 4 scientific monographs; 3 university textbooks; 1 script; 36 publications in journals registered in WoS or SCOPUS and more than 80 papers published in conference proceedings. Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data Science trainer, Social Media Marketing Consultant) received his Ph.D. in Social Media Advertisement & Media Planning. He has 12+ years of teaching and research experience. He is currently associated as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. He has published 20+ Research Papers in various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE).