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Abstract
Cattle brands (ownership marks left on animals) are subject to forces influencing other graphic codes: the copying of constituent parts, pressure for distinctiveness and pressure for complexity. The historical record of cattle brands in some US states is complete owing to legal registration, providing a unique opportunity to assess how sampling processes leading to time- and space-averaging influence our ability to make inferences from limited datasets in fields like archaeology. In this preregistered study, we used a dataset of ~81,000 Kansas cattle brands (1990–2016) to explore two aspects: (1) the relative influence of copying, pressure for distinctiveness and pressure for complexity on the creation and diffusion of brand components; and (2) the effects of time- and space-averaging on statistical signals. By conducting generative inference with an agent-based model, we found that the patterns in our data are consistent with copying and pressure for intermediate complexity. In addition, by comparing mixed and structured datasets, we found that these statistical signals of copying are robust to, and possibly boosted by, time- and space-averaging.

AbstractTypical examples of cultural phenomena all exhibit a degree of similarity across time and space at the level of the population. As such, a fundamental question for any science of culture is, what ensures this stability in the first place? Here we focus on the evolutionary and stabilising role of 'convergent transformation', in which one item causes the production of another item whose form tends to deviate from the original in a directed, non-random way. We present a series of stochastic models of cultural evolution investigating its effects. The results show that cultural stability can emerge and be maintained by virtue of convergent transformation alone, in the absence of any form of copying or selection process. We show how high-fidelity copying and convergent transformation need not be opposing forces, and can jointly contribute to cultural stability. We finally analyse how non-random transformation and high-fidelity copying can have different evolutionary signatures at population level, and hence how their distinct effects can be distinguished in empirical records. Collectively, these results supplement existing approaches to cultural evolution based on the Darwinian analogy, while also providing formal support for other frameworks – such as Cultural Attraction Theory – that entail its further loosening.Social media summary:Culture can be produced and maintained by convergent transformation, without copying or selection involved.