Suchergebnisse

Students' higher education institution choice has been widely analyzed over the last four decades. As there is an evident gap in the research of this topic in Serbia, the aim of this study is to shed light on high school students' choice criteria as a part of the decision-making process with regard to enrolling a particular higher education institution. Aiming to identify the main choice criteria, this study also deals with various factors that influence that choice, such as socio-demographic and personal factors. The survey, conducted in various high schools in Belgrade, was the main method for collecting data. Descriptive statistics accompanied by statistical testing were used for data evaluation. As main choice criteria, two groups of criteria were recognized in this study: the criteria linked to employment opportunities and those related to the international position of the HEI. The main differences in the attitudes of the respondents were the result of the demographic and personal characteristics of high school students, seen as academic aspirations and academic achievements. Relevant managerial and policy implications were outlined in the study, from the perspective of higher education institutions in Serbia, which can adjust their marketing strategy to the characteristics of their target segment, and from the perspective of government institutions that develop the educational policy.

Purpose – This paper examines the specifics of born global firms from a post-transitional European country with regard to the role of social and business networks in the internationalization process. Design/Methodology/Approach – Given that born global firms are an emerging phenomenon in South-Eastern Europe, the research method was a case study. Four cases were judgmentally chosen for the analysis. Literal and theoretical replication was applied. Findings and implications – Regarding the role which social and business networks play in starting and stimulating the internationalization in post-transitional countries, the results indicate similar patterns of this contemporary phenomenon to those in developed countries. The main implications for entrepreneurs and policy makers may be found in the area of fostering cooperation between small firms and enhancing their personal and business interactions through the development of industrial/technology parks, industrial clusters, and business incubators. Limitations – The results have to be taken with some reservations due to a small number of firms examined and the fact that a half of them are from the information technology industry. Originality – The study contributes to the research of the born global phenomenon by addressing the issue in the South-Eastern European region, where it has not been widely investigated, especially in the context of a country with a socialist heritage. ; Svrha – Tema rada su specifičnosti poduzeća koja se rano globaliziraju (engl. born global) iz posttranzicijske europske zemlje, u pogledu uloge društvenih i poslovnih mreža u procesu internacionalizacije. Metodološki pristup – S obzirom da su poduzeća koja se rano globaliziraju (engl. born global) pojava u nastajanju u jugoistočnoj Europi, odabrana je metoda studije slučaja. Za analizu su odabrana četiri slučaja, i to oni za koje se predviđaju slični rezultati (engl. Literal replication) kao i slučajevi za koje se pretpostavlja da će pružiti kontradiktorne rezultate (engl. Theoretical replication). Rezultati i implikacije – Što se tiče uloge društvenih i poslovnih mreža u pokretanju i poticanju internacionalizacije u posttranzicijskim zemljama, rezultati pokazuju obrasce ovog suvremenog fenomena slične onima u razvijenim zemljama. Glavne implikacije za poduzetnike i kreatore politika u području su poticanje suradnje između malih poduzeća i jačanju njihovih osobnih i poslovnih interakcija kroz razvoj industrijskih/tehnoloških parkova, industrijskih klastera i poslovnih inkubatora. Ograničenja – Rezultati se moraju razmatrati uz određena ograničenja zbog malog broja ispitanih poduzeća i činjenice da ih je polovica iz IT industrije. Doprinos – Rad doprinosi istraživanju fenomena poduzeća koja se rano globaliziraju (engl. born global) zahvaljujući činjenici da temu razmatra u jugoistočnoj Europi gdje ne postoji puno istraživanja, posebno u kontekstu zemlje sa socijalističkim naslijeđem.

The paper presents the selected results of consumers' study of food products in Serbia. It focuses on the products with nutrition and health claims (NHCs) and the analysis of the main consumers' characteristics which influence their awareness and knowledge about NHCs, their attitudes toward products with NHC and their purchase intentions. Different socio-demographic factors that influence consumers' behavior were investigated. Education, gender, age and income of the respondents are the key factors which influence awareness, knowledge and consumption. As those products are closely related to consumers' health, we presented the results based on the differences in health status of the respondents. Main findings show that the respondents with health problems do not consume those products as often as others, which is the outcome of a low level of nutrition knowledge. This represents a major restraining factor for the increase in consumption. After identifying the characteristics of demand, we have suggested some proposals for managers, aimed at overcoming the identified problems, and for government institutions so as to obtain a proactive approach to improving the overall health of the population.