Suchergebnisse

Market acceptance of a product in the society is not an easy job; one has to adopt various marketing strategies for its development, introduction, promotion and positioning. The campaigners of brand Modi were very well aware of it. The campaign pivoted around developing Modi as a brand and then selling it. In this bid the campaigners focused on his strengths and also the weakness of the opponents. The research is based on secondary data drawn from sources such as various magazines, blogs, online news reports and websites. The study revealed that the campaign was a success as it duly catered to all the economic as well as noneconomic objectives of Business. The brilliant strategies undertaken and the competitions and challenges faced during the election finally saw the emergence of a national brand with no other competitor i.e. BRAND MODI.Keywords: Narendra Modi, Election campaign, Marketing, Consumers, Brand Modi, Hindu Nationalism

PurposeThis article examines customer satisfaction in using banking services through Artificial Intelligence (AI) in India. It addresses two questions: first, will customers perceive AI technology as a reliable and efficient alternative to traditional banking practices; second, will AI save customers' time.Design/methodology/approachThe quantitative research method based on regression analysis models was adopted for hypothesis testing, with data collected from a survey of 189 banking customers from four banks, i.e., State Bank of India, Axis Bank, Punjab National Bank, and HDFC Bank in India.FindingsAI improves banking customers' experiences by making banking more accessible and enjoyable. Satisfied customers are quick to use cutting-edge AI tools. However, human service is more satisfying than digital service. AI has great potential but works alongside humans rather than replacing them. Even though AI's novel architecture is helpful, human bank tellers are still needed in enhancing customer satisfaction.Originality/valueAI's integration in Indian banking, propelled by customer satisfaction, foresees a transformative landscape. This study uncovers AI's role in saving time and improving customer satisfaction. While AI revolutionizes financial processes, its harmonious coexistence with human expertise emphasizes personalized and efficient services. This study provides insights for optimal AI utilization in shaping the future of banking.