Arlistan songs: integrating design, music composition and advertising marketing ; Canciones Arlistán: integrando diseño, composición musical y marketing publicitario
In design practices, there are multiple ways to engage with businesses and entrepreneurs. Arlistán songs are the artistic representation in a way of capitalising on design, musical composition and advertising marketing strategies to create sound environments that result in placental experiences for coffee consumers. Based on a real application, this new concept is analysed in the context of music branding and incorporated into the typological system of advertising communication. Furthermore, the coffee bottle will not be limited to being conceived as a container of the product, but the design will facilitate a sensory experience, starting with music as an emotion generator and leading to the taste of coffee. National University of La Plata ; Nas práticas de design, existem várias maneiras de se conectar com empresas e empreendedores. As músicas Arlistán representam artisticamente uma maneira de capitalizar estratégias de design, composição musical e marketing publicitário, para criar ambientes sonoros agradáveis para os consumidores de café. A partir de uma aplicação real, esse conceito é analisado no contexto da marca musical e incorporado ao sistema tipológico da comunicação publicitária. Da mesma forma, a garrafa de café não se limitará a ser um recipiente, mas seu design facilitará uma experiência dos sentidos, que começará com a música gerando emoções e culminando no sabor do café. ; In design practices, there are multiple ways to engage with businesses and entrepreneurs. Arlistán songs are the artistic representation in a way of capitalising on design, musical composition and advertising marketing strategies to create sound environments that result in placental experiences for coffee consumers. Based on a real application, this new concept is analysed in the context of music branding and incorporated into the typological system of advertising communication. Furthermore, the coffee bottle will not be limited to being conceived as a container of the product, but the design will facilitate a sensory ...