Suchergebnisse

O modelo de microfranquia é recente dentro do sistema de franchising, tendo como característica principal o baixo investimento inicial. Atualmente, destaca-se no mercado brasileiro, junto às pessoas da classe emergente, que buscam o seu próprio negócio. É crescente o número de pessoas que escolhem empregar recursos financeiros para gerir um negócio, cuja marca e estrutura gerencial esteja pronta. Assim, o objetivo do trabalho foi identificar o background de microfranqueados, a fim de analisar seus antecedentes e as expectativas. Por meio de um estudo de seis casos, foram realizadas entrevistas na região metropolitana de São Paulo, dos setores de estética, turismo, esporte e educação, para levantamento de evidências. Os resultados mostraram que os microfranqueados optaram pela microfranquia devido ao baixo investimento, para a complementação da renda, referências de empreendedorismo familiar e não detinham conhecimento em gestão. Concluiu-se haver a necessidade de educação formal em gestão e habilidades aos microfranqueadores para o sucesso do negócio.

Purpose
The purpose of this research is to identify the impacts of the country of origin of a franchise chain on its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries.


Design/methodology/approach
The research is descriptive and quantitative and involved 724 franchise chains from 10 countries of origin (Brazil, Russia, India, South Africa, Argentina, USA, Germany, Australia, Spain and Portugal), spread over 174 destination countries, totaling 3,513 cases.


Findings
The results indicate that institutional preferences do not vary according to the country of origin of the franchise chain but rather vary according to the destination country.


Research limitations/implications
This paper contributes to institutional theory by identifying a set of characteristics that explains the selection of international markets and the commitment of franchise chains.


Practical implications
The results obtained in the study can help managers of franchise chains to make decisions related to the selection of destination countries for international expansion based on the institutional characteristics of the markets and their compatibility with the objectives of the franchise chains.


Originality/value
Companies in emerging countries internationalize according to different management logics from those of companies from developed countries. Thus, it is possible that the process of selecting countries for internationalization is also based on different criteria that reflect different institutional preferences. The thesis defended in the paper is that market potential is more important to franchisees from emerging markets, whereas contract enforcement is more important to franchisees from developed markets.

ABSTRACT Purpose: The objective of this research is to understand the actions undertaken by Franchisee Associations (FAs). We aimed to: 1. identify the role played by FAs regarding their relationship with franchisors; 2. understand conflict procedures alongside with franchisors (by means of FAs); and 3. identify FA's abilities to play a relevant governance role in franchisee-franchisor relationships. Originality/gap/relevance/implications: This research complements the researches of Dandridge and Falbe (1994), Cochet and Ehrmann (2007), Lawrence and Kaufmann (2010, 2012), bringing up other perspectives regarding practices in managing relationships, and governance methods proposed by the FA, which are aspects not deeply analyzed in other FA studies. Key methodological aspects: Qualitative research with multiple case studies involving data triangulation. The sample of this study comprised the franchise chain Skill Idiomas, and the interviews involved four Directors, six Franchisees and the Skill franchisor Executive. Summary of key results: There is a strong sense of trust only among some of the network members, as well as a partial cooperation among them. With reference to the governance, one may point out that the rules and the penalties that compose their policies are well known and applied. The influence of the leaders that form the association's board of directors and the voting process in FAs is a determining factor for the resolution of conflicts. Key considerations/conclusions: The lack of trust represented by the other part of the association board and the franchisees indicate that most part of the involved actors does not trust the network of the association. The influence of leaders that compose the membership of the Board was a determining factor in conflict resolution. The way of governance exercised by the FA is applied for all members when rules are infringed.