Suchergebnisse

PurposeThe purpose of this article is to identify and explain most frequently misunderstood steps in the use of grounded theory (GT) as a methodology and provide guidance on proper execution of these elements.Design/methodology/approachThis research provides meaningful guidance to both reviewers and authors interested in applying GT. This research is expected to advance the pursuit of formal theory development.FindingsThere are four most frequently misunderstood steps in the use of GT as a methodology. These are related to the use of literature, theoretical sampling, core category and formal theory development. Proper execution of these elements is important for convincing reviewers and readers that the findings of the research are meaningful and trustworthy.Originality/valueThis paper should be of significant value to researchers who are interested in GT as a methodology. It adds to the few journal articles that address the proper ways to conduct GT.