Aufsatz(elektronisch)#1November 1993
Pop Goes Politics: New Media, Interactive Formats, and the 1992 Presidential Campaign
In: American behavioral scientist: ABS, Band 37, Heft 2, S. 257-261
ISSN: 1552-3381
The 1992 presidential race saw the candidates, in particular Bill Clinton and Ross Perot, use unorthodox means of reaching and reading the electorate. Not only did they give a high profile to "800" numbers, but the candidates also went hunting for votes through nontraditional forums such as Larry King Live and call-ins on other shows, Arsenio, and MTV news and specials. This article examines what these "soft" formats did to the political discourse and what the discourse did to the formats.