Customer perceived value in high growth firms
In: Cuadernos de economía: publicación del Departamento de Teoría y Política Económica, Facultad de Ciencias Económicas, Universidad Nacional de Colombia, Band 37, Heft 75, S. 755-778
ISSN: 2248-4337
Scholars have asserted that a key factor that differentiates high growth firms (HGFs) from other firms is their ability to create value for their customers. This paper contributes to the literature by empirically exploring this relationship. Drawing on comparative cohorts of eleven HGFs and ten non-HGFs in Scotland, this paper finds that the HGFs were much more likely than their non-HGF counterparts to be positively influencing customer perceived value, which is considered as an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.