Suchergebnisse

This thesis explores what existing issue of the complex relationship between heritage conservation and popular tourism, and the related problems influenced by the development of tourism and economic. Currently, many problematic heritage conservation practices have occurred in China, such as heritage reconstruction, imitation of heritage, commercial packaging of heritage and losing the setting of heritage, etc. So, I supposed that there are deep socio-economic problems under those phenomena, and the value system of heritage conservation was occupied by the ideology of economic growth. Some local governments did some "big" so-called conservation projects for achieving revenue growth, and some government leaders even for their political achievements. Lack of the knowledge of heritage and conservation and dearth of talent in this area could still be obstacles to solve those problems. In Chapter 2, the authenticity of two different examples of heritage reconstructions are compared – Mo Chi Garden and Jianfu Gong Garden – through information sources based on charters and guidelines. In Chapter 3, I am focusing on the issue of commercial packaging, and using various cases to understand the motive and goal of doing problematic conservation from different angles such like local government, private sector, estate developer, tourists and residents. And another main issue of losing the setting of heritage and focusing on fragments is discussed in my fourth chapter. In my last chapter, I use an analysis of Yellow Crane Tower to state a effective of dual identity which cause a misunderstanding to heritage conservation in China as a conclusion. For those reconstruction buildings, we should be treating this as a reconstruction which happened time and again in the course of the history of man. And problems for those commercialized and setting-lost heritage structures and sites are not with whether they are cultural heritage or whether they compliant with the standards of being a cultural heritage, but the problem is on whether they keep the essence of history and preserve our culture. What makes something heritage, though, is that it records a long history and rich culture, which need inherit from us to the next generations. Today's new building is tomorrow's cultural heritage if we could give it meanings. ; published_or_final_version ; Conservation ; Master ; Master of Science in Conservation

PurposeThis paper aims to elucidate some of the complexity around food consumption by drawing from neuroscience research of food as a motivated choice (i.e. a neurobehavioral process sensitive to dopaminergic response to food and environmental cues such as marketing). The authors explore the single and compounded effect of the motivational salience of food's intrinsic reinforcing value tied to its sugar content and that of two marketing food cues, price and in-store display, on actual consumer purchase behavior.Design/methodology/approachThe authors test the above hypotheses in two perceived "healthy" product categories with a wide distribution of sugar content. The authors estimate a within-category model using three years of retail transaction data to test the effect on weekly sales.FindingsThe authors confirm the single effect of each of food's and marketing cues' motivational salience as well as their compounded effect with high-motivational-salience food being less price elastic and more susceptible to in-store display activities.Research limitations/implicationsThis research highlights the need to complement current reliance on unhealthy/healthy perception with finer grained objective evidence linked to the formulation of the food itself and the marketing applied to them.Practical implicationsThe present study findings may help marketing managers and policymakers develop better targeted pricing and display strategies for low- and high-motivational-salience food, attempting to strike a better balance between consumer welfare and commercial performance.Originality/valueThis paper is one of the few that links real-world market outcomes to predictions derived from a unique combination of consumer neuroscience and neurobiology of food, advancing data-driven decisions.

Most of the distribution centers of chain supermarkets in China adopt the excessively simple activity-based classification (ABC) as the management method of classifying warehousing work, which often leads to an increase in operation and storage costs of the enterprise, a decrease in efficiency of the commodity circulation operation, and, eventually, a loss in enterprise growth because the goods ordered by stores cannot be delivered immediately. In addition, many studies in recent years have aimed at solving the problems of ABC classification by using the concept, method, or model of multi-criteria; however, limitations can be found in these studies. The main purpose of this study is to propose a new method, based on ABC classification, to improve the shortcomings of traditional classification methods, especially for special industries such as chain supermarkets. First, the case was classified using the ABC classification method as designed according to the actual situation of the case, and then the modified Delphi method, factor analysis, and analytic network process (ANP) decision model constructed by focus group was applied. Finally, ANP is used to put forward a specific improvement scheme and countermeasures for the storage management classification plan of the case. Last but not least, to verify the applicability of the model, an actual case was used to test the model. The results show the reference value and practicability of the proposed model. Furthermore, it can be offered as a set of systematic and scientific decision-making reference standards for managers and decision-makers of chain supermarkets when making warehouse management plans and standards.

On 12 May 2008, a huge earthquake struck Wenchuan county in Sichuan province, China. Since that time, we have worked together with the local community, implementing an alternative model of community reconstruction. Our 'rural–urban alliance' is an action research project devoted to post-disaster community rebuilding, which not only restores local livelihoods but also creates sustainable economic development. This article examines the role of social workers in disaster intervention, the theoretical background of our new model and the history of the intervention itself.