How green is this paper?
The increasing governmentalization and commodification of knowledge are putting intense pressure on scholars to write and publish more, and in accordance with con-ventions that are not of their own making, due to benchmarks of success set by the applied sciences that suit business and the state. These tendencies are also produc-ing a potentially unsustainable environmental burden that may be increasing, not decreasing, as we move more and more into an online publishing world. This recog-nition leads to three provocations: 1) There is too much scholarly publication to keep up with, and too much pressure to publish; 2) The future of all academic pub-lishing will largely be determined by the sciences; and 3) We must consider the relative merits of publishing electronically rather than on paper in terms of the en-vironment-in other words, asking "how green is this paper?".