Abstract Branding the Nation – The Global Business of National Identity, Melissa Aronczyk (2013) New York: Oxford University Press, 256 pp. IBSN 978-0-19-975216-4 (hbk) IBSN 978-0-19-975217-1 (pbk), £16.99 Europe – On Air, Suzanne Lommers (2012) Netherlands: Amsterdam University Press, 326 pp. ISBN: 9789089644350 (pbk), €39,95 Franco sells Spain to America: Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf (2014) Basingstoke and New York: Palgrave Macmillan, 304 pp. ISBN-10: 1137299282 ISBN-13: 978-1137299284 (hbk), €74,93