Suchergebnisse

This article analyzes contemporary digital political posters and Internet memes as phenomena demonstrating increasing functionality in the conditions of information warfare. They represent the current topics and narratives of the news agenda in social media and have a high level of emotional expressiveness. In the study of social media content (VKontakte, Telegram) more than 100 digital political posters and internet memes devoted to contemporary political processes were analysed. Based on this, a sample of 28 media texts was formed which took into account their communication effect (frequency of representation on digital platforms). The topics were systematized into 10 blocks. Visual neuromarketing (i.e., i-tracking) and an online survey were used in the media effect study. The respondents were young people between the ages of 18 and 22. The study was conducted by applying the main tenets of the cognitive approach to the study of media effects through two interrelated models: agenda-setting and framing, used to analyse the content and presentation of information. The main results of the study reveal the key attention patterns and areas of interest of the respondents («image», «text»), as well as the attitudes towards the proposed stimuli.

This article analyzes the influence of photographs from polycode environmental media texts on the youth audience with the use of eye-tracking. The study is supported by 102 photographs from environmental media texts in online publications and online city communities of the Chelyabinsk and Sverdlovsk regions. The content analysis of the photos reveals the most frequently repeated visual images: emissions / smog / haze; a general panoramic view of the city; industrial enterprises and their emissions; the pollution of forests, parks, and bodies of water; landfills; the negative impact on wildlife; and anthropogenic accidents. The analysis of the influence of the photos on the youth audience (100 people, 18–22 years old) using eye-tracking established the degree of respondents' attention to the images based on the indicators of time until the first fixation on the area of interest (ttf, ms.), total time of viewing the area of interest (fix time, ms.), and the total number of fixations on the area of interest (all fix, units). The results showed that most attention is paid to images of landfills and the negative impact on flora and fauna. Special attention is paid to images of people and animals. The least attention is paid to stock images that are not related to the content of the news text.

The article studies the peculiarities of media information agenda on ecology of an industrial region. The empirical base of the study includes media texts of the Chelyabinsk Oblast online media 74.ru and 1obl.ru (January-December 2022). The content analysis presents environmental information agenda of these media outlets which included 227 media texts. As a result, 18 thematic headings were identified including general environmental issues, international cooperation, environmental basics of human life among others. The study demonstrated that the largest number of media texts (more than 70.0 %) is devoted to the topics of air pollution and protection, water bodies, and waste management. At the same time, the online portal 74.ru pays more attention to destructive information occasions and concentrates more on negative aspects of environmental phenomena. The most popular rubric here is air and water pollution. Moreover, the style of material presentation is largely predetermined by the acuteness of environmental problems and is related to the statement of problems (70.0 %). Only a quarter of the news items disclose the way of solving environmental problems. As for the news portal 1obl.ru, it covers a wider range of environmental problems highlighting not only problems, but also their solutions.