Suchergebnisse

Due to the different focus of policies in different regions, China's energy efficiency has been unstable in recent years. The changing focus of policies at the same time has also impacted the energy system, and therefore, it is very important to explore the impact of China's new energy policy on its oil and gas energy efficiency. The practical significance of this research is to integrate three policy intervention factors: incentive economic policy intervention, government financial intervention, and mandatory policy intervention. Through the regression of the Stochastic Frontier Approach model, the influence of these policy intervention factors on the efficiency evaluation of decision-making units is eliminated. We calculate the environmental pollution index as an undesired output to measure the efficiency of policy intervention in the green economy of China's oil and gas energy, use Luenberger model to explore total factor productivity, and find the main reasons that affect the productivity of the green energy economy. The results show that China's oil and gas energy construction is currently in the stage of scale economy, but the heavy dependence of China's energy consumption on foreign imports leads to difficulties and urgency in the present stage of technological progress. After excluding the factors of policy intervention, China's overall energy is in a slightly insufficient policy environment, and energy efficiency is in an unbalanced state.

As a new force on the internet, Generation Z has created a landscape of network subcultures in the new media era. They gather in groups based on shared interests, forming circle cultures such as the lying flat culture, partner culture, MBTI culture, and mystery box culture. Additionally, through the collage, deconstruction, and reconstruction of linguistic symbols, new internet terms like crazy literature, rat literature, and abbreviations have emerged. However, these emerging network subcultures face dilemmas such as label solidification due to excessive circling, bottomless traffic hype driven by entertainment supremacy, and value distortions caused by a lack of regulatory measures. To address these issues, Generation Z need to improve their information discernment capabilities to identify harmful online content. Mainstream media should guide appropriately to maintain the innovation and vitality of network subcultures. Meanwhile, the government should focus on the physical and mental health and needs of Generation Z, actively guiding them in scientifically relieving stress.

AbstractThis study examines the effects of different marketing and manufacturing factors on the perceived quality gap and willingness to pay (WTP) for genuine luxury brands. Using the survey data of 786 Chinese consumers, the results show that three marketing factors (product innovation, price promotion, and sales environment) and two manufacturing factors (production in country of brand origin and difficulty in producing the products) all indirectly influence WTP through a perceived quality gap between originals and counterfeits. These effects differ significantly among consumers with different counterfeit and genuine brand purchasing experiences. For consumers with counterfeit purchasing experience, it is important to emphasize the manufacturing factors in the marketing strategies; however, for consumers who only buy genuine brands, marketing factors play a more important role. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.

We investigated whether or not consumers' attitudes toward luxury brands differ between the young and older generations in China, and, if they do differ, how this manifests. In Study 1, data were collected from 210 participants. The results showed that Chinese consumers born after 1979
(young) value luxury brands more than do consumers born before 1979 (older). In Study 2, we conducted a survey with 623 consumers from the angle of perceived luxury value to investigate why such differences exist. The results showed that, for young Chinese consumers, luxury brands evoked a
greater sense of perceived luxury value, that is, stronger self-identity, higher status, and more conspicuousness and hedonic value, than did nonluxury brands; the perceived luxury value related significantly to Chinese consumers' purchase intention for luxury brands.

The process of how ordinary people evolve to be well-known by delivering varied digital media content (i.e. micro-celebrification) remains perplexing. This study examines the role of mutation strategy featuring: (1) mutation diversity (the degree of evenness of content distribution across mutated styles) and (2) mutation divergence (i.e. the degree of inhomogeneity among mutated content styles), in predicting the success of micro-celebrification for ordinary people with varying talent levels. The results of survival analysis of a talent competition streamed on a major digital media platform in China suggest that a more diverse mutation in media content yields a higher chance of micro-celebrity success among participants in the competition. Interestingly, less talented participants benefit more from increasing mutation diversity compared with highly talented peers. Moreover, higher mutation divergence in the emotion evoked by media content increases the chance of success in micro-celebrification, opposite to that in the content genre and creator trait.