New Challenges for Tourism Promotion: Tackling High Competition and Multimedia Changes
In: International Tourism Research and Concepts - Band 06
Keller, Peter; Laesser, Christian; Anderson, Wineaster; Caliesch, David; Ferla, Michel; Jiricka, Alexandra; Keller, Peter; Klimek, Katarzyna
Keller, Peter; Laesser, Christian; Anderson, Wineaster; Caliesch, David; Ferla, Michel; Jiricka, Alexandra; Keller, Peter; Klimek, Katarzyna; Kruger, Martinette; Laesser, Christian; Liebrich, Andreas; Marciszewska, Barbara; Marciszewski, Krzysztof; Matos-Wasem, Rafael; Nemes, Andrea; Pröbstl, Ulrike; Saayman, Melville; Salak, Boris; Scaglione, Miriam; Schegg, Roland; Smeral, Egon; Stolba, Petra; Volo, Serena; Wirth, Veronika; AIEST
Hauptbeschreibung: Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.- Tourism Promotio