Suchergebnisse

Purpose
Marketing is a hot topic, and the purpose of this study is to investigate how shareholding strategies can be applied to achieve strategic synergy between firms in vertical supply chains to improve retailers' marketing efforts from a long-term perspective.


Design/methodology/approach
This study constructs Stackelberg models to analyze the operating mechanisms of shareholding supply chains under forward, backward and cross-shareholding strategies. The authors analyze the effects of shareholding on prices, marketing efforts and profits, and explore the strategic preferences and outcomes of different supply chain members.


Findings
Forward/backward shareholding plays the same role as cross/nonshareholding in supply chains because the effect of the retailer's shareholding is offset by the power status of the manufacturer, and the retailer can still profit when wholesale prices are higher than selling prices in certain cases. A manufacturer's shareholding in a retailer can benefit consumers and improve marketing efforts by reducing retailers' marketing costs, while a retailer's shareholding in a manufacturer has no such effect. None of all shareholding strategies can coordinate the interests of all members; however, an effective rebate policy can resolve this problem.


Originality/value
The results reveal the operational mechanism of shareholding supply chains and provide reference values for managers who want to improve marketing efforts and economic performance using a shareholding strategy.

Emergency Medical Services (EMS) play an essential role in saving lives and improving health outcomes by offering immediate medical care to individuals who experience sudden illnesses or injuries. A complete EMS journey consists of two related trips: one from an EMS station to a scene (Trip 1), and the other from a scene to a definitive care location (Trip 2), where the service is coordinately provided by two types of facilities: EMS stations/ambulances and emergency centers (e.g., trauma centers or stroke centers) that are often affiliated with general hospitals. Current work on EMS location optimization considers only one trip (Trip 1 or Trip 2) which ignores the coordination between EMS stations and emergency centers, or the overall trip alone that overlooks the response time requirement. This paper proposed a spatial optimization model, the maximal coverage location problem based on joint coverage (MCLP-JC), for siting EMS stations and emergency centers simultaneously with a consideration of the two related trips. An empirical study of stroke center planning in Wuhan, China, is implemented to compare the proposed approach with the maximal coverage location problem based on overall coverage (MCLP-OC). The results demonstrate that the MCLP-JC can ensure more people being able to receive the first care from an ambulance within the response time requirement, which is critical to subsequent treatment at emergency centers and the odds of survival. The findings from the two scenarios regarding service relocation and expansion offer insights for future health facility planning.

In order to resolve the situations of nonuniform coolant flow distribution and insufficient vortex suppression, the existing Pressurized Water Reactor (PWR) usually adopts complex coolant mixing structures. However, those structures will greatly increase the complexity and maintenance cost of the system. To solve this problem, a trimming-based design method is proposed in this paper for the complex system and applies it to the design process of the PWR coolant flow distribution device. The function model of the coolant flow distribution system is built based on its functional analysis, and, according to the result of the component feature analysis, the columns and part of the basket are trimmed in order to simplify the overall structure of the system. To further solve the technical contradictions occurred in the simplified system, the contradiction solving tools of TRIZ theory are adopted. By setting the stereo flow equalizing plate, which can strengthen the function of flow distribution and vortex suppression, a coolant flow distribution device for PWR based on dome structure is obtained finally. This device owns a simple structure with good effect on coolant flow distribution and vortex suppression, which can achieve the goal of uniform coolant flow distribution of the system effectively.