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Print news stories about genetics convey information to the public. This study assesses the effects of priming a belief in genetic susceptibility to smoking addiction on smokers' inferences about their own susceptibility to smoking addiction, their efficacy to quit smoking, and their intention to get a genetic test for addiction susceptibility. Respondents were 450 young adult smokers surveyed on the telephone in a randomized experiment embedded in a questionnaire about cigarette smoking practices. In the priming condition, respondents heard a news story about genes for smoking addiction. In the unprimed condition, respondents heard a news story concerning the gender of the offspring of smokers. Priming with the genetics news story did not affect respondents' inferences about personal genetic susceptibility to smoking addiction. However, those finding the news story believable and having a strong family history of smoking were more likely to infer a greater personal genetic susceptibility.

Purpose. The purposes of this article are to review what is known about participation in mammography programs and to propose several elements that warrant consideration in planning mammography screening programs in occupational settings. Breast cancer is the most common female cancer. Regular screening programs including mammography, clinical breast examination, and monthly breast self-examination can reduce breast cancer deaths by as much as 35%. However, mammography is underutilized. This review examines factors affecting acceptance of mammography and possible worksite-based strategies to increase its appropriate use. Search Methods. We identified the sources cited in this review through a combination of literature searches of computerized data bases, backward searches of reference lists, and contacts with active investigators. The article includes a selected subset of the most recent and relevant references. Summary of Important Findings. A variety of individual factors, environmental influences, health care system factors, and employer factors influence the acceptance of mammography. Workplace mammography programs can be especially important in reducing access barriers. Major Conclusions. Six program elements which are central to planning successful worksite mammography programs are discussed: location and facilities; health professional involvement; the range of services; education and referral; employer policies, and plans for follow-up and repeat screening.

This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs about quitting smoking, that campaign messages should target, as well as beliefs to avoid. Pretesting draft ads against quantitative indicators of message effectiveness further facilitated the selection and rejection of final campaign ads. Finally, we consider lessons learned from the process of balancing quantitative methods and judgment to make formative decisions about more and less promising persuasive messages for campaigns.