Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising
In: Journal of current issues and research in advertising, Band 33, Heft 2, S. 210-226
ISSN: 2164-7313
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In: Journal of current issues and research in advertising, Band 33, Heft 2, S. 210-226
ISSN: 2164-7313
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 4, S. 688-697
ISSN: 1537-5277
In: Journal of current issues and research in advertising, Band 18, Heft 1, S. 81-95
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Band 29, Heft 2, S. 63-77
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Band 21, Heft 2, S. 77-87
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Band 35, Heft 1, S. 71-85
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Band 34, Heft 2, S. 263-281
ISSN: 2164-7313
In: Journal of current issues and research in advertising, Band 29, Heft 1, S. 81-92
ISSN: 2164-7313