Suchergebnisse

"This book aims to provide theoretically ambitious but accessible information devoted to a major field within communication and media studies: Financial Communication and Investor Relations . The book sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--

Propaganda is a centuries-old term, and yet scholars and practitioners are still having a hard time defining it and pinpointing what makes propaganda unique. Many existing definitions fail to distinguish between propaganda and marketing, public relations, advertising, or even mass communications, in general. This essay proposes to define propaganda through psychoanalytical research pioneered by Erich Fromm on symbiotic relations. Symbiotic relations, when transferred from biology to psychology and sociology, describe a process of allowing a person to merge with something big and important, therefore creating meaning beyond an individual's life. As a result, following its religious roots, propaganda acts similar to religion—asking for a sacrifice of individualism in the name of something bigger—god, country, society, or political party. In the end, people willingly engage in propaganda because, although sacrificing something, they receive unity with the bigger powers of other people, organizations, political parties, countries, and so on. As a result, such persons are not alone against the world; they are now a part of a bigger and stronger union.

This study focuses on the narrative strategies corporations utilize to communicate their annual results to investors and the financial community. Specifically, the study looks at the sample of overperforming and underperforming companies and analyzes how management shapes their performance results using a variety of narrative strategies in their annual reports. The study uses DICTION software in order to perform a computerized content analysis of annual reports of a purposive sample of Standard & Poor's 500 corporations and identify and compare the usage of the 35 narrative strategies.

This study conducts an empirical investigation of financial and nonfinancial information in investor relations communications. First, the study reviews various classifications of nonfinancial information and intangibles, then surveys U.S. investor relations professionals about the frequency and importance of communicating these types of information, and then compares these results with what an investment community expects from corporate disclosures. The study concludes that, overall, investor relations officers satisfy the informational needs of investors with one notable exception: although information about management is rated as one of the most important by investors, investor relations officers fail to share this information and fail to see its importance. At the same time, information about corporate social responsibility is rated as the least important by both investors and investor relations officers, and, as a result, this information rarely enters investor communications.

The study focuses on the twitter conversations about the XXII Winter Olympics Games in Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets tagged with the hashtag #SochiProblems. This study draws a random sample of tweets from every day of the games to achieve a 99% confidence level with 5% confidence interval and uses the framing theory to analyze this sample. The results allow us to determine what substantive and affective frames dominated in the twitter conversations tagged with #SochiProblems hashtag and what was the main focus of the tweets' content.

On February 24, 2022, Russia attacked its neighboring country of Ukraine. From the early days of what Russian President Putin called a special military operation, fears mounted that the conflict may grow into World War III, effectively ending the world in nuclear Armageddon. This study compares the current views of American and Russian youths on the issues of global nuclear war and nuclear weapons, as well as explores their inclinations toward supporting a first nuclear strike, nuclear retaliation, and their willingness to make personal sacrifices in the event of a nuclear conflict. Drawing upon the theoretical framework of co-orientation theory, the study methodically assesses the levels of agreement, congruency, and accuracy for the populations of both countries on the issues related to the nuclear conflict. The results show that American and Russian youths are currently in a state of imbalanced co-orientation—a newly defined state in the co-orientation theory—when it comes to their opinions on nuclear war and nuclear weapons. In conclusion, the study underscores the urgent need to address this lack of alignment between the two countries, given the potentially catastrophic consequences of nuclear warfare. Therefore, the study draws upon the co-orientation theory's insights and formulates strategic public diplomacy recommendations, designed to cultivate mutual understanding, and promote constructive dialogue between the people of the United States of America and the Russian Federation.