Suchergebnisse

AbstractDrawing on literature in the field of Science Technology Studies (STS) it is argued in this article that including influences of non‐human actors in the design of corporate responsibility programs has the potential to improve significantly the associated social and ecological effects. For this we turn to the concept of moral landscapes, where agency primarily is seen as a distributed effect along a trajectory of connected practices, rather than as the result of intrinsic properties of individual decision‐makers. It is the objective of this article to present a perspective on corporate responsibility initiatives based on such a distributed view of agency. By using this framework as an analytical tool, managers and scholars can improve the overall effect of corporate responsibility initiatives by paying more attention to potential incongruence with other practice areas within or beyond their primary domain of influence. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.