Suchergebnisse

This study examines how the nomenclature of street food names includes trans-local, trans-regional, and trans-national scales in local language resources. The study adopts a qualitative case study on street food names in Malaysia. The study sample comprised 856 street food names collected in Kuala Lumpur. The food nomenclature framework and the concepts of trans-local, trans-regional, and trans-national scales were adopted to elicit the data. It was found that: (i) there are more complex combinations based on ingredient, cooking method, food attribute, commemorative aspect, and good name; (ii) there are scale-making ways, via the presentation and the transliteration of street food elements. In conclusion, the nomenclature of street food names labels Malaysia as a multiscalar locality in which trans-local, trans-regional, and trans-national scales can be discerned. Thus, this study reveals how nomenclature shapes and is shaped by geographical scales. Therefore, it contributes to the nomenclature of food and place marketing.

Abstract
Media framing makes an issue salient. This study attempts to determine the frequency of episodic and thematic frames in news about the Unified Examination Certificate issue and identify the framing dimensions and valence used. Textual analysis of the content and headlines was performed on 100 news articles from newspapers of two languages. Results indicate that all the articles were framed episodically, with the "attribution of responsibility" dimension used most frequently, followed by the "human interest" and "conflict" dimensions. Chinese articles tended to use neutral valance, whereas Malay articles mostly used negative valence. These findings provide insights into ethnic politically-influenced and reader-oriented presentations of an issue by different newspapers. Future studies may focus on newspapers using the same language and investigate the framing effects by mainstream and alternative media.