The ABC: a case study in updating PSB in politically polarised and cash-strapped times
In: https://ora.ox.ac.uk/objects/uuid:0bbcfbff-7c6c-4258-baa9-cdc7396488af
Public service broadcasters frequently have to decide how to invest in digital to reach more diverse and younger audiences, whilst not alienating loyal audiences and political stakeholders or antagonising commercial providers. This working paper examines how one PSB, the Australian Broadcasting Corporation (ABC), plans to respond to this challenge whilst faced with diminishing resources. The paper focuses on the organisation's first year under a new Managing Director, Michelle Guthrie, against the backdrop of the ABC's recent and often turbulent history, and makes comparisons with the BBC along the way. The future health of the ABC will largely depend on how well it can chart a path through its editorial, strategic and commercial challenges, whilst investing for the future with reduced real resources, and working to retain its reputation for trusted coverage, in the face of an increasingly polarised political environment.