Suchergebnisse

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study results indicate that there are demographic, socio‐economic and behavioral differences between first and multiple time Hong Kong overseas visitors. These pronounced differences between the two segments can be used in the development of appropriate marketing strategies to attract higher numbers of tourists to the same destination.

AbstractIn general linear modeling, an alternative to the method of least squares (LS) is the least absolute deviations (LAD) procedure. Although LS is more widely used, the LAD approach yields better estimates in the presence of outliers. In this paper, we examine the performance of LAD estimators for the parameters of the first‐order autoregressive model in the presence of outliers. A simulation study compared these estimates with those given by LS. The general conclusion is that LAD does not deal successfully with additive outliers. A simple procedure is proposed which allows exception reporting when outliers occur.

In the globalization age, with worldwide increases in dual income households, decision‐making has become more difficult and even more important than in the past. In this article, a five‐countries cross ‐ cultural comparisons of husband and wife decision‐making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross‐cultural similarities and differences in consumer decision‐making.