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Advertising studies allow us not only to differentiate successful from unsuccessful marketing activities, but establish the fact as well that advertising reveals specific cultural norms that somehow differ depending on global regions. Advertising studies feature a clearly pronounced interdisciplinary nature and allow us to better understand what cultural basis specific advertising texts are made on. An advertising message is oriented on both rational and emotional-affective processes among the people perceiving the message. Modern Chinese consumers live in a complex social and cultural space. The ideology of the People's Republic of China combines traditional philosophy, socialist ideas, and technological pragmatism. In modern China, advertising costs are skyrocketing (the year-to-year increase is about 100%). Chinese visual advertising images are based on a complex mixture of global and traditional cultural values and embody different aspects of "the Great Chinese Dream." A visual analysis of Chinese advertisements allows us to see what traditional and global values are embodied by advertisers in advertising texts in order to render such advertising messages more effectively. Generally encountered are female images, nature-related images, and images pertaining to the ancient past of China. At the same time, ancient Chinese traditions are subject to globalization. Chinese traditional female images are created in the context of trends of mass culture. Nevertheless, the keynote remains within China's traditional values. All the while, it features no forced separation from the global culture. It is more likely that China harmoniously includes the components considered acceptable within its own worldview.

The article discusses methodology of ancient natural science based on the analysis of the fragment 29cd from Plato's "Timaeus" and Comments on this fragment, which were written by Proclus Dyadochus. Particular focus is on the Plato's views on science as "plausible myth", "probable narration", εἰκότα μῦθον. The authors also consider the concept of διάνοια, "dianoetic virtue" in the "Nicomachean Ethics" by Aristotle and Aquinas' Comments on fragments of the"Nicomachean Ethics" where "dianoetic virtues" are examined. Scientific and medical treatises of the great ancient physician Claudius Galen are defined in this article as universal standard of scientific knowledge. The second chapter of the Galen's Treatise "Περι των Іπποκράτογς και Πλατωνος δογματων" is seen in more detail so that the main constituents of the Galen's scientific method get a full coverage

Egon Schiele (1890–1918) is one of the most significant representatives of Austrian expressionism, whose works influenced not only numerous painters and graphic artists, but dancers and theatrical stage employees as well. However, few academic publications are devoted to E. Schiele's creative work, and among the existing ones, there is a significant proportion of those where his paintings are considered as the evidence of deviations in the painter's mental health. The main method used in the present work is the philosophical and art studies analysis, appealing to the universal meanings of works of art. Three paintings: Self-Portrait with Black Vase (1911), The Holy Family (1913) and Death and the Maiden (1915), which can be combined into one series demonstrating the genesis of Egon Schiele's ideas about art in general and about his creative work in particular, are the material for this study

This study examines the peculiarities of traditional religious beliefs of indigenous peoples of the Krasnoyarsk Krai — Dolgans, Nganasans, Nenets and Enets. The authors use comparative historical and historiographical methods, as well as rely on the results of field research conducted by employees of the Department of Cultural Studies at the Humanitarian Institute of Siberian Federal University in the territory of compact residence of these peoples in Krasnoyarsk Krai from 2010 to 2018. The study provides an overview of the main features of the traditional religious beliefs of each of the designated indigenous minorities with the definition of their current state. The results of the study make it possible to determine the general and specific features characteristic of the religious beliefs of Dolgans, Nganasans, Nenets and Enets who live in the Krasnoyarsk Krai, both in their traditional form and in their present state

The article discusses the main features of the urban architecture of Krasnoyarsk, the specifics of public transport and the availability of urban space for residents, the problems of public safety in the city; features of parks and public recreation areas; the peculiarity of urban management and the involvement of citizens in the processes of city management. The study is based on modern approaches to the consideration of the urban environment as a result of the interaction of residents and city government. The article is based on a wide range of sources: modern studies of the urban environment in Russia and abroad, official sites of the administration and city services, statistics, modern studies of the urban environment of Krasnoyarsk conducted by scientists of the Siberian Federal University. The results of the study reveal the transitional state of the urban environment of Krasnoyarsk, its rich potential and indicate the main problems and prospects for further development