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The article deals with the linguistic identity of a politician on the material of V.V. Putin's statements. The politician's discourse is studied based on the interpretative analysis of phraseology. Linguistic data verbalize the thematic component of strategies and tactics of speech influence utilized by the politician under consideration. The linguocognitive approach that includes the complex parameters of a politician's speech is the basis for identifying essential features of a linguistic identity. The politician's discourse is studied based on the interpretational analysis of an utterance. A hypothesis is put forward that the semantics of phraseological units with a thematic component reflects the attitude of any linguistic culture towards fundamental concepts of being and thinking, and the means of political verbalization can be considered as elements of a nation's selfidentification. The authors see the prospects of the study in developing new synergetic cognitive and communicative approaches to studying phraseology with a thematic component.