The Factors Affecting the Intention of Using Smart Banking of Students at Hochiminh City, Vietnam
In: International Journal of Social Science and Economic Research, Band 9, Heft 12, S. 5842-5863
ISSN: 2455-8834
Digital transformation is becoming a trend in all socio-economic activities. Finance and banking are considered to be industries with a very high level of information technology application. Digital transformation applications have been and are being applied, changing the traditional way of conducting transactions in the banking service. Researching the factors affecting digital transformation, thereby proposing solutions to impact and promote the development of Smart Banking services, plays an important role in the digital transformation activities of banks. This research chooses to survey 310 samples of students in Hochiminh City (Vietnam) and proposes a model of factors affecting customers' intention to use Smart Banking services, thereby recommending solutions for developing Smart Banking services in the area.