Suchergebnisse

Begging has become highly visible in the urban centres of Britain in recent years, yet the experiences and motivations of people involved in this activity have remained underresearched. This paper explores the implications for social policy arising from a detailed study of begging in Glasgow and Edinburgh. It reassesses the common understanding of begging as a 'homelessness issue' and demonstrates that, while rough sleeping was almost invariably implicated in people's routes into begging in these cities, securing accommodation was far from a guaranteed 'route out'. It emphasises the need for holistic services and effective policy co-ordination in responding to the wide-ranging social exclusion of people who beg. It also explores the importance, and difficulties, of securing their active involvement in policy and service development.

As obesity rates in young children continue to rise, the need for innovative nutrition- and physical activity-focused programs is apparent. With limited preschool obesity prevention efforts, a physical activity program, Food Friends Get Movin' with Mighty Moves™, has been developed to compliment a successful nutrition social marketing campaign, Food Friends®. Building off formative research findings, this article focuses on two other stages of the social marketing process – the strategy development and program development – and how elements of the marketing framework were integrated into the design of Mighty Moves. Input from children, teachers, and early childhood specialists greatly contributed to strategy refinement, solidification of the exchange principle, and program development. This information increased the likelihood that the intervention would affect the desired behavior change or product. Superhero graphics were developed for the program as well as creative and engaging program concepts and materials.